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The Great British Porridge Co. make delicious, healthy and dairy free instant porridge. Their ingredients are 100% natural, plant-based and high in fibre with no added sugar.
TGBPC’s Founder, Jacqueline, reached out to us with a view to increasing the reach of their marketing in driving new customer acquisition primarily to their direct-to-consumer Shopify store, she also wanted a focus on driving customers to some of their retail partners, particularly Sainsbury’s and Waitrose
After reviewing their current campaigns, it was clear that the brand was already positioned very well in the market. TGBPC had recently taken part in a very successful Dragon’s Den pitch which saw all five Dragons make an offer and were well on the way to becoming a household name.
Working off the back of the Dragon’s Den publicity, the advertising campaigns utilised short snippets from the show which created immediate trust and recognition of the brand.
Facebook Ads and Google Ads have routinely performed well for this brand. The ad creative is engaging and dynamic and there is strong search intent for both the brand and product category.
With the significant increase in TikTok users in the UK and the expanding user demographic, TikTok ads have been implemented. Through targeted ads utilising fantastic content, we’ve seen strong CTRs and an uptick in customers being acquired through TikTok.
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They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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