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The Great British Porridge Co. make delicious, healthy and dairy free instant porridge. Their ingredients are 100% natural, plant-based and high in fibre with no added sugar.
TGBPC’s Founder, Jacqueline, reached out to us with a view to increasing the reach of their marketing in driving new customer acquisition primarily to their direct-to-consumer Shopify store, she also wanted a focus on driving customers to some of their retail partners, particularly Sainsbury’s and Waitrose
After reviewing their current campaigns, it was clear that the brand was already positioned very well in the market. TGBPC had recently taken part in a very successful Dragon’s Den pitch which saw all five Dragons make an offer and were well on the way to becoming a household name.
Working off the back of the Dragon’s Den publicity, the advertising campaigns utilised short snippets from the show which created immediate trust and recognition of the brand.
Facebook Ads and Google Ads have routinely performed well for this brand. The ad creative is engaging and dynamic and there is strong search intent for both the brand and product category.
With the significant increase in TikTok users in the UK and the expanding user demographic, TikTok ads have been implemented. Through targeted ads utilising fantastic content, we’ve seen strong CTRs and an uptick in customers being acquired through TikTok.
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Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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