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The Great British Porridge Co. make delicious, healthy and dairy free instant porridge. Their ingredients are 100% natural, plant-based and high in fibre with no added sugar.
TGBPC’s Founder, Jacqueline, reached out to us with a view to increasing the reach of their marketing in driving new customer acquisition primarily to their direct-to-consumer Shopify store, she also wanted a focus on driving customers to some of their retail partners, particularly Sainsbury’s and Waitrose
After reviewing their current campaigns, it was clear that the brand was already positioned very well in the market. TGBPC had recently taken part in a very successful Dragon’s Den pitch which saw all five Dragons make an offer and were well on the way to becoming a household name.
Working off the back of the Dragon’s Den publicity, the advertising campaigns utilised short snippets from the show which created immediate trust and recognition of the brand.
Facebook Ads and Google Ads have routinely performed well for this brand. The ad creative is engaging and dynamic and there is strong search intent for both the brand and product category.
With the significant increase in TikTok users in the UK and the expanding user demographic, TikTok ads have been implemented. Through targeted ads utilising fantastic content, we’ve seen strong CTRs and an uptick in customers being acquired through TikTok.
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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