The Great British Porridge Co Case Study

The Challenge

The Great British Porridge Co. make delicious, healthy and dairy free instant porridge. Their ingredients are 100% natural, plant-based and high in fibre with no added sugar.

TGBPC’s Founder, Jacqueline, reached out to us with a view to increasing the reach of their marketing in driving new customer acquisition primarily to their direct-to-consumer Shopify store, she also wanted a focus on driving customers to some of their retail partners, particularly Sainsbury’s and Waitrose

The Process

After reviewing their current campaigns, it was clear that the brand was already positioned very well in the market. TGBPC had recently taken part in a very successful Dragon’s Den pitch which saw all five Dragons make an offer and were well on the way to becoming a household name.

Working off the back of the Dragon’s Den publicity, the advertising campaigns utilised short snippets from the show which created immediate trust and recognition of the brand.

Facebook Ads and Google Ads have routinely performed well for this brand. The ad creative is engaging and dynamic and there is strong search intent for both the brand and product category.

With the significant increase in TikTok users in the UK and the expanding user demographic, TikTok ads have been implemented. Through targeted ads utilising fantastic content, we’ve seen strong CTRs and an uptick in customers being acquired through TikTok.

The Solution

Increased sales over the summer period for a primarily winter product
ROAS 5.83 Google Ads
ROAS 3.55 Facebook Ads (post IOS 14)
37% increase in conversion rate

Website

https://thegreatbritishporridgeco.co.uk

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Food & Drink

Results by the numbers

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