I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:

• Belfius bank/Triodos Bank (Big Belgian bank)
• Nintendo
• Cointreau (Alcoholic beverage)
• Dr. Martens (famous French shoes' brand)
• Maison Montfort (Foie gras - duck liver)
• Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
• and some other to help colleagues

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok

Lots of client accounts to manage, long evening, lots of reporting but exciting work!

The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

• Very competitive market
• Unique audience - Masters in the fields of science with experience in this area
• Paid courses (vs courses for free on the net)
• Dynamic content (according to market's request)
• Targeted audience which isn't aware of the value of these courses

Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.