Is Cl Network

Mayple Vetted


The Challenge

We have big clients such as mayple, Quora and other government and big organizations

The Process

The Solution

Skills Used

Other,Public Relations,Email Marketing,Branding,Paid Ads,Paid Ads,Paid Ads,Copywriting,Other,Paid Ads,Paid Ads,Content Marketing,Branding,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Other,Other,Web Development,Branding


Nonprofit & Government

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More Case Study


Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.


As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .



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