The Jewelry Vine, a small yet scaling jewelry brand for kids, had challenges juggling the day-to-day demands of managing an email & SMS channel while ensuring customers stay loyal in a commoditized industry. She asked us to help her take her email, SMS and CRM program to the next level so she could focus on perfecting her products and selection.

First, I started by implementing my unique email & SMS strategy that focuses on four key pillars:

1. Segmentation - finding the right person
2. Personalization - sending them the right message
3. Automation - automating the message at the right time
4. Multiplication - scaling this process for different customers, products and initiatives

Next, I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows. TJV's product selection was vast so excelling in product recommendations was key to the success of their program.

Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.