The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
The Jewelry Vine, a small yet scaling jewelry brand for kids, had challenges juggling the day-to-day demands of managing an email & SMS channel while ensuring customers stay loyal in a commoditized industry. She asked us to help her take her email, SMS and CRM program to the next level so she could focus on perfecting her products and selection.
First, I started by implementing my unique email & SMS strategy that focuses on four key pillars:
Next, I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows. TJV's product selection was vast so excelling in product recommendations was key to the success of their program.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.