
The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
The Jewelry Vine, a small yet scaling jewelry brand for kids, had challenges juggling the day-to-day demands of managing an email & SMS channel while ensuring customers stay loyal in a commoditized industry. She asked us to help her take her email, SMS and CRM program to the next level so she could focus on perfecting her products and selection.
First, I started by implementing my unique email & SMS strategy that focuses on four key pillars:
Next, I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows. TJV's product selection was vast so excelling in product recommendations was key to the success of their program.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
Email Marketing
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.