
The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
The Jewelry Vine, a small yet scaling jewelry brand for kids, had challenges juggling the day-to-day demands of managing an email & SMS channel while ensuring customers stay loyal in a commoditized industry. She asked us to help her take her email, SMS and CRM program to the next level so she could focus on perfecting her products and selection.
First, I started by implementing my unique email & SMS strategy that focuses on four key pillars:
Next, I rolled this strategy out through a monthly campaign calendar, customer lifecycle journeys and pre- and post-purchase workflows. TJV's product selection was vast so excelling in product recommendations was key to the success of their program.
Finally, I implemented a complete 12-month roadmap that ensured they were constantly moving forward on new email & SMS initiatives and opportunities.
The results were immediate:
From an intangibles perspective, TJV also got back the time in her day and allowed her to invest in more quality products, customer service and more selection. She's a fan for life!
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.