-         Increased online sales by 30% within 6 months

-         Increased spa and floatation booking by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

The Challenge

The Rock Spa is a space for everything energy-related services and products, from floatation and salt rooms to reiki healing and crystal shop.


Before working with us, The Rock Spa and StoneBridge Imports had an overwhelming amount of offers and products but no structure or strategy in place to execute them for maximum revenue and profits. Our team has worked with them on a consulting basis, helping them create actionable marketing strategies, assist with finding the right people for their projects, crafting offers and promotions, and increase their local and online market share.

Results:

-         Increased online sales by 30% within 6 months

-         Increased spa, reiki, meditation, yoga and floatation bookings by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

The Process


-         Created actionable marketing plans and strategies the team could execute, without the input of the owners (as owners were overwhelmed and had a plan to semi-retire)

-         Helped them craft their offers, sales and promotions that resulted in increased bookings and sales without spending more money on marketing

-         Revised and re-created their email marketing strategy: segmented their subscribers and customers lists, created thank you, subscriber welcome and cart recovery email flows; helped them create campaigns templates for easy email newsletter delivery

-         Helped them revise and repackage their offers in order to increase their monthly recurring subscriptions, thus assuring a certain amount of revenue every month

The Solution

-         Increased online sales by 30% within 6 months

-         Increased spa and floatation booking by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

Skills Used

Branding,Email Marketing,Web Development,Other,Public Relations,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


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Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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