-         Increased online sales by 30% within 6 months

-         Increased spa and floatation booking by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

The Challenge

The Rock Spa is a space for everything energy-related services and products, from floatation and salt rooms to reiki healing and crystal shop.


Before working with us, The Rock Spa and StoneBridge Imports had an overwhelming amount of offers and products but no structure or strategy in place to execute them for maximum revenue and profits. Our team has worked with them on a consulting basis, helping them create actionable marketing strategies, assist with finding the right people for their projects, crafting offers and promotions, and increase their local and online market share.

Results:

-         Increased online sales by 30% within 6 months

-         Increased spa, reiki, meditation, yoga and floatation bookings by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

The Process


-         Created actionable marketing plans and strategies the team could execute, without the input of the owners (as owners were overwhelmed and had a plan to semi-retire)

-         Helped them craft their offers, sales and promotions that resulted in increased bookings and sales without spending more money on marketing

-         Revised and re-created their email marketing strategy: segmented their subscribers and customers lists, created thank you, subscriber welcome and cart recovery email flows; helped them create campaigns templates for easy email newsletter delivery

-         Helped them revise and repackage their offers in order to increase their monthly recurring subscriptions, thus assuring a certain amount of revenue every month

The Solution

-         Increased online sales by 30% within 6 months

-         Increased spa and floatation booking by over 40%

-         Created a structured and actionable marketing strategy that enabled their internal team to incorporate more marketing output without increasing input

Skills Used

Branding,Email Marketing,Web Development,Other,Public Relations,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





0.6

CPL

Neopath

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

2.1

ROAS

Photologo

We had a lot of different changes on their website throughout the time working together & it was a struggle to keep a steady conversion rate optimization for them. We were able to get some really good campaigns that stayed over 2X ROAS and .79X was profitable for them!

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.