This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

The client had the following challenges:

1. Low email marketing revenues
2. No email marketing strategy
3. No optimization on the Klaviyo account
4. Low repeat customers

KB Authority was looking to increase sales on their website.

Efficiently scaling emergency and survival subscription company