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There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.
Reduce CPA while increasing phone calls, and conversions (appointment requests). We were using the client's website which was not conversion optimized and had many places to navigate away.
I was the project manager and PPC strategist. We evaluated traffic, CPC, conversions, etc. over the course of a year and evaluated what competitors were doing. A conversion-optimized landing page was created for each set of services. Copy was tailored to specific services and optimized to encourage phone calls and appointment requests.
The PPC campaigns were restructured to match landing pages and increase appointments. Adjustments were made to reduce costs and improve click-through.
Skills used were CRO, PPC, and copy writing.
There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.
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New business services that were acquired by the business with intent to grow those products.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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