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There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.
Reduce CPA while increasing phone calls, and conversions (appointment requests). We were using the client's website which was not conversion optimized and had many places to navigate away.
I was the project manager and PPC strategist. We evaluated traffic, CPC, conversions, etc. over the course of a year and evaluated what competitors were doing. A conversion-optimized landing page was created for each set of services. Copy was tailored to specific services and optimized to encourage phone calls and appointment requests.
The PPC campaigns were restructured to match landing pages and increase appointments. Adjustments were made to reduce costs and improve click-through.
Skills used were CRO, PPC, and copy writing.
There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
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The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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