There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.

0.15
CPL

Shire Lyon A.

Mayple Vetted

expert

The Challenge

Reduce CPA while increasing phone calls, and conversions (appointment requests). We were using the client's website which was not conversion optimized and had many places to navigate away.

The Process

I was the project manager and PPC strategist. We evaluated traffic, CPC, conversions, etc. over the course of a year and evaluated what competitors were doing. A conversion-optimized landing page was created for each set of services. Copy was tailored to specific services and optimized to encourage phone calls and appointment requests.


The PPC campaigns were restructured to match landing pages and increase appointments. Adjustments were made to reduce costs and improve click-through.


Skills used were CRO, PPC, and copy writing.

The Solution

There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.

Skills Used

Paid Ads

Industry

Health & Wellness

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