There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.

0.15
CPL

The Challenge

Reduce CPA while increasing phone calls, and conversions (appointment requests). We were using the client's website which was not conversion optimized and had many places to navigate away.

The Process

I was the project manager and PPC strategist. We evaluated traffic, CPC, conversions, etc. over the course of a year and evaluated what competitors were doing. A conversion-optimized landing page was created for each set of services. Copy was tailored to specific services and optimized to encourage phone calls and appointment requests.


The PPC campaigns were restructured to match landing pages and increase appointments. Adjustments were made to reduce costs and improve click-through.


Skills used were CRO, PPC, and copy writing.

The Solution

There were many improvements made to the account. The CPA was reduced by 15% while the CTR was increased by 618%. Appointment requests were up 60% and phone calls were up 48%.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPO

Speed Beez

Conversion Rate Optimization for this brand and initial email marketing & advertising

Arielle Brimhall

In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.

EZ Detangler Brush

EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.


RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.


The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.

2.5

CPL

WardJet

As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.



Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.