Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

• client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
• campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
• campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
• not leveraging retargeting enough---low hanging fruit left to rot on vine

Rank website on page 1 for regional keywords

The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.