Scaled Thinkific's paid advertising investment by 438% from Jan 2020 - Dec 2020, making a minimum of 3x ROAS each month. When seeing early success, we managed to achieve an 8x ROAS in April 2020.
expert
Thinkific historically saw tracking challenges and hadn't focused on fixing the tracking, or creating a robust paid ads strategy, to enable scaling of a paid program. When I first joined the team, my priorities were to understand their customer, the customer journey, identify the tracking issues, fix them up in Google Tag Manager and each of the ad platforms, and produce a scalable paid advertising strategy to grow the business's revenue.
Upon understanding the customer, I worked alongside Thinkific's data team to repair broken ad platform tracking. Additionally, I created a funnel-based approach for our social and search ads, including campaigns that served prospecting and retargeting needs to grow Thinkific's customer base. The strategy involved several prospecting campaigns at the top of the funnel, combined with retargeting to convert prospects to a free account, followed by retargeting of these new free accounts to push them to a paid account via advertisements highlighting the benefits of Thinkific's paid accounts.
Scaled Thinkific's paid advertising investment by 438% from Jan 2020 - Dec 2020, making a minimum of 3x ROAS each month. When seeing early success, we managed to achieve an 8x ROAS in April 2020.
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts