success full documentary along with a global activation #passtheball with a 300M+ outreach. deliver auction platform and traffic funnel to sale all items used in the art work and gather money for over 60 different foundation helping marginalized sector of society through sport.

The Challenge

Launched on June 13th by Netflix, the film is produced by Emilio Azcárraga, Bernardo Gómez and Videocine, an affiliate of Grupo Televisa and directed by Vik Muniz and Juan Rendón.

We developed an Integrated Communications Campaign on-off for the USA market as well as assisted in the organization of the launch event in Rio de Janeiro. 

With the support of the globally recognized social organization Fundación Televisa, and global development experts: Streetfootballworld, #Passtheball undertakes the launch of a global initiative for social good.

Twelve organizations that focus on football as a tool of change will benefit from the collective work. Vik Muniz makes the viewer an active participant in the film by presenting opportunities to collaborate both during and after the movie plays.

Over 20,000 soccer balls were used to construct two art installation pieces in Brazil and Mexico. Those soccer balls will be repurposed and sold as part of This is not a Ball’s fundraising effort, #Passtheball — a social movement that enables the documentary to transcend the two-dimensional cinematic experience by impacting the world around us. 

The Process

Marketing Strategy - digital auction system setup - launch event & Pr - setup ales pipeline for digital content.

The Solution

success full documentary along with a global activation #passtheball with a 300M+ outreach. deliver auction platform and traffic funnel to sale all items used in the art work and gather money for over 60 different foundation helping marginalized sector of society through sport.

Skills Used

Public Relations,Web Development,Branding,Social Media Management,Email Marketing,CMO,Marketing Strategy,Web Development,Other,Content Marketing,Copywriting,Web Development,Other,Web Development,Paid Ads,Other,Branding,Marketing Strategy,CRO

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Imperial Tea

Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.


When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.

0.5

CPL

Villa Homes

Increased leads for ADU company in California, specifically in the Bay Area where mentions of increase of property value and passive income from rent gets negative comments.

2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

2

ROAS

Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.