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The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Unfolded were releasing their 2nd collection and wanted creation of Video Content, BTS Photos/Video and implementation of it into a Social Strategy to increase awareness and sign ups to the release announcement.
Studying competition in women's fashion and the sustainability space, I outlined ideas for what videos were getting traction and interest from people on Social. Also pinpointing the best engagement in their area (specifically sustainable fashion) was the human stories and the journey of the products, the process to create them etc. We spent a day shooting all content, for Behind the Scenes images of the team/models/products as well as getting the eCom shots for the website. Images/Video were used on Social organically, as well as in Paid Ads for increasing awareness of the new collections as well as building excitement, and driving people to a landing page to sign up for new of the collection and first notice of when it would be released.
The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Social Media Management,Marketing Strategy,Branding,Other,Content Marketing,Copywriting,Branding,Paid Ads,Paid Ads
Style & Fashion
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This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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