The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.

Jonny R.

Mayple Vetted

expert

The Challenge

Unfolded were releasing their 2nd collection and wanted creation of Video Content, BTS Photos/Video and implementation of it into a Social Strategy to increase awareness and sign ups to the release announcement.

The Process

Studying competition in women's fashion and the sustainability space, I outlined ideas for what videos were getting traction and interest from people on Social. Also pinpointing the best engagement in their area (specifically sustainable fashion) was the human stories and the journey of the products, the process to create them etc. We spent a day shooting all content, for Behind the Scenes images of the team/models/products as well as getting the eCom shots for the website. Images/Video were used on Social organically, as well as in Paid Ads for increasing awareness of the new collections as well as building excitement, and driving people to a landing page to sign up for new of the collection and first notice of when it would be released.

The Solution

The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.

Skills Used

Social Media Management,Marketing Strategy,Branding,Other,Content Marketing,Copywriting,Branding,Paid Ads,Paid Ads

Industry

Style & Fashion

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