
The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Unfolded were releasing their 2nd collection and wanted creation of Video Content, BTS Photos/Video and implementation of it into a Social Strategy to increase awareness and sign ups to the release announcement.
Studying competition in women's fashion and the sustainability space, I outlined ideas for what videos were getting traction and interest from people on Social. Also pinpointing the best engagement in their area (specifically sustainable fashion) was the human stories and the journey of the products, the process to create them etc. We spent a day shooting all content, for Behind the Scenes images of the team/models/products as well as getting the eCom shots for the website. Images/Video were used on Social organically, as well as in Paid Ads for increasing awareness of the new collections as well as building excitement, and driving people to a landing page to sign up for new of the collection and first notice of when it would be released.
The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Social Media Management,Marketing Strategy,Branding,Other,Content Marketing,Copywriting,Branding,Paid Ads,Paid Ads
Style & Fashion
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.

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