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The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Unfolded were releasing their 2nd collection and wanted creation of Video Content, BTS Photos/Video and implementation of it into a Social Strategy to increase awareness and sign ups to the release announcement.
Studying competition in women's fashion and the sustainability space, I outlined ideas for what videos were getting traction and interest from people on Social. Also pinpointing the best engagement in their area (specifically sustainable fashion) was the human stories and the journey of the products, the process to create them etc. We spent a day shooting all content, for Behind the Scenes images of the team/models/products as well as getting the eCom shots for the website. Images/Video were used on Social organically, as well as in Paid Ads for increasing awareness of the new collections as well as building excitement, and driving people to a landing page to sign up for new of the collection and first notice of when it would be released.
The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Social Media Management,Marketing Strategy,Branding,Other,Content Marketing,Copywriting,Branding,Paid Ads,Paid Ads
Style & Fashion
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
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