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The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Unfolded were releasing their 2nd collection and wanted creation of Video Content, BTS Photos/Video and implementation of it into a Social Strategy to increase awareness and sign ups to the release announcement.
Studying competition in women's fashion and the sustainability space, I outlined ideas for what videos were getting traction and interest from people on Social. Also pinpointing the best engagement in their area (specifically sustainable fashion) was the human stories and the journey of the products, the process to create them etc. We spent a day shooting all content, for Behind the Scenes images of the team/models/products as well as getting the eCom shots for the website. Images/Video were used on Social organically, as well as in Paid Ads for increasing awareness of the new collections as well as building excitement, and driving people to a landing page to sign up for new of the collection and first notice of when it would be released.
The idea behind the brand is that people sign up before the items go into production (so that there is no waste). Sign ups went above expectations and the original target was surpassed by 11X.
Social Media Management,Marketing Strategy,Branding,Other,Content Marketing,Copywriting,Branding,Paid Ads,Paid Ads
Style & Fashion
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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