Facebook Follower Growth: 183%
Facebook Engagement Growth: 63.7%
Instagram Follower Growth: 641%
Instagram Engagement Growth: 81.4%
Thread The Word didn't have the time, and hit a glass ceiling, on its Social Media Growth. They were looking for a partner they could trust and rely on to bring content to their ideal audience and grow their pages through an organic strategy with some budget for boosting content.
Facebook Follower Growth: 183%
Facebook Engagement Growth: 63.7%
Instagram Follower Growth: 641%
Instagram Engagement Growth: 81.4%
Other,Content Marketing,Copywriting,Social Media Management,Paid Ads,Paid Ads
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This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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