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By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives
Biggest challenge was to outperform their organic sales with paid campaigns.
Ticketmaster is one of the main ticket sales platform in Belgium and is part of an international Group. This makes them famous so it was harder to maker better results than they organic results.
Setup a new Google Ad account structure.
The former one was out of date.
I did implement new campaigns for every events (concerts, spectacles, exhibitions, etc) in order to increase ticket sales.
By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives
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Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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