By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives

0.15
CPO

The Challenge

Biggest challenge was to outperform their organic sales with paid campaigns.

Ticketmaster is one of the main ticket sales platform in Belgium and is part of an international Group. This makes them famous so it was harder to maker better results than they organic results.

The Process

Setup a new Google Ad account structure.

The former one was out of date.

I did implement new campaigns for every events (concerts, spectacles, exhibitions, etc) in order to increase ticket sales.

The Solution

By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

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