By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives

0.15
CPO

The Challenge

Biggest challenge was to outperform their organic sales with paid campaigns.

Ticketmaster is one of the main ticket sales platform in Belgium and is part of an international Group. This makes them famous so it was harder to maker better results than they organic results.

The Process

Setup a new Google Ad account structure.

The former one was out of date.

I did implement new campaigns for every events (concerts, spectacles, exhibitions, etc) in order to increase ticket sales.

The Solution

By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

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0.75

ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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