By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives
expert
Biggest challenge was to outperform their organic sales with paid campaigns.
Ticketmaster is one of the main ticket sales platform in Belgium and is part of an international Group. This makes them famous so it was harder to maker better results than they organic results.
Setup a new Google Ad account structure.
The former one was out of date.
I did implement new campaigns for every events (concerts, spectacles, exhibitions, etc) in order to increase ticket sales.
By implementing a new Google Ad structure for Ticketmaster (https://www.ticketmaster.be/?language=fr-be), I've been able to increase sales results but also to reach client CPA objectives
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!