TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign. We helped with the marketing strategy for this.

To help TinySeats achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, product and brand.

Based on this, we first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and PR etc.

With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR and influencer outreach, Email and Direct Messenger campaigns, as well as contests.