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As a result of our marketing strategy, the fundraising campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates. Today the company has entered more markets and has become a vibrant business.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign. We helped with the marketing strategy for this.
To help TinySeats achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, product and brand.
Based on this, we first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and PR etc.
With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR and influencer outreach, Email and Direct Messenger campaigns, as well as contests.
As a result of our marketing strategy, the fundraising campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates. Today the company has entered more markets and has become a vibrant business.
RESULT: exceeded target by 10%
ROAS: 4X
Marketing Strategy,Paid Ads,Paid Ads,Other,Social Media Management,Copywriting,Email Marketing,Web Development
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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