TinySeats - Marketing Strategy - Innovative new product Case Study

The Challenge

TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign. We helped with the marketing strategy for this.

The Process

To help TinySeats achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, product and brand.

Based on this, we first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and PR etc.

With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR and influencer outreach, Email and Direct Messenger campaigns, as well as contests.

The Solution

As a result of our marketing strategy, the fundraising campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates. Today the company has entered more markets and has become a vibrant business.

RESULT: exceeded target by 10%

ROAS: 4X

Website

https://your.tinyseats.com/eu

Skills Used

Marketing Strategy,Paid Ads,Paid Ads,Other,Social Media Management,Copywriting,Email Marketing,Web Development

Industry

Baby

Results by the numbers

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