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As a result of our marketing strategy, the fundraising campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates. Today the company has entered more markets and has become a vibrant business.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign. We helped with the marketing strategy for this.
To help TinySeats achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, product and brand.
Based on this, we first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and PR etc.
With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR and influencer outreach, Email and Direct Messenger campaigns, as well as contests.
As a result of our marketing strategy, the fundraising campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates. Today the company has entered more markets and has become a vibrant business.
RESULT: exceeded target by 10%
ROAS: 4X
Marketing Strategy,Paid Ads,Paid Ads,Other,Social Media Management,Copywriting,Email Marketing,Web Development
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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