Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign.
This was a completely new company and product. Seeing the sensitive nature of the product in the Health and Safety space for kids, we had to build the credibility of the founder and team behind the innovation.
We first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Based on this, we deployed a multi-channel campaign to create brand awareness and eagerness to buy the product as soon as it came to market. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR outreach, Email and Direct Messenger campaigns, as well as contests focusing on Singapore and Hong Kong.
Throughout the campaign, we had a lot of questions and comments on our posts and ads which had to be actively managed. Turning these engagements into conversations via Messenger on Facebook and Instagram, we turned these enquiries into actual customers through a Direct Messaging campaign upon launch.
Another key focus was to tell the story of the founder and the team behind the innovation. Carefully crafted social media content, email marketing and website content, as well as opportunities to feature the founder in the press and events, helped to build credibility and underpinned the success of the campaign.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
Paid Ads,Paid Ads,Other,Copywriting,Email Marketing,Marketing Strategy,Social Media Management,Web Development
Baby
Put your e-mail in and we'll arrange a consultation call for you
Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
