Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign.
This was a completely new company and product. Seeing the sensitive nature of the product in the Health and Safety space for kids, we had to build the credibility of the founder and team behind the innovation.
We first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Based on this, we deployed a multi-channel campaign to create brand awareness and eagerness to buy the product as soon as it came to market. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR outreach, Email and Direct Messenger campaigns, as well as contests focusing on Singapore and Hong Kong.
Throughout the campaign, we had a lot of questions and comments on our posts and ads which had to be actively managed. Turning these engagements into conversations via Messenger on Facebook and Instagram, we turned these enquiries into actual customers through a Direct Messaging campaign upon launch.
Another key focus was to tell the story of the founder and the team behind the innovation. Carefully crafted social media content, email marketing and website content, as well as opportunities to feature the founder in the press and events, helped to build credibility and underpinned the success of the campaign.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
Paid Ads,Paid Ads,Other,Copywriting,Email Marketing,Marketing Strategy,Social Media Management,Web Development
Baby
Put your e-mail in and we'll arrange a consultation call for you
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
