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By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign.
This was a completely new company and product. Seeing the sensitive nature of the product in the Health and Safety space for kids, we had to build the credibility of the founder and team behind the innovation.
We first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Based on this, we deployed a multi-channel campaign to create brand awareness and eagerness to buy the product as soon as it came to market. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR outreach, Email and Direct Messenger campaigns, as well as contests focusing on Singapore and Hong Kong.
Throughout the campaign, we had a lot of questions and comments on our posts and ads which had to be actively managed. Turning these engagements into conversations via Messenger on Facebook and Instagram, we turned these enquiries into actual customers through a Direct Messaging campaign upon launch.
Another key focus was to tell the story of the founder and the team behind the innovation. Carefully crafted social media content, email marketing and website content, as well as opportunities to feature the founder in the press and events, helped to build credibility and underpinned the success of the campaign.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
Paid Ads,Paid Ads,Other,Copywriting,Email Marketing,Marketing Strategy,Social Media Management,Web Development
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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