Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign.
This was a completely new company and product. Seeing the sensitive nature of the product in the Health and Safety space for kids, we had to build the credibility of the founder and team behind the innovation.
We first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Based on this, we deployed a multi-channel campaign to create brand awareness and eagerness to buy the product as soon as it came to market. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR outreach, Email and Direct Messenger campaigns, as well as contests focusing on Singapore and Hong Kong.
Throughout the campaign, we had a lot of questions and comments on our posts and ads which had to be actively managed. Turning these engagements into conversations via Messenger on Facebook and Instagram, we turned these enquiries into actual customers through a Direct Messaging campaign upon launch.
Another key focus was to tell the story of the founder and the team behind the innovation. Carefully crafted social media content, email marketing and website content, as well as opportunities to feature the founder in the press and events, helped to build credibility and underpinned the success of the campaign.
By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
RESULT: exceeded target by 10%
ROAS: 4X
Paid Ads,Paid Ads,Other,Copywriting,Email Marketing,Marketing Strategy,Social Media Management,Web Development
Baby
Put your e-mail in and we'll arrange a consultation call for you
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
