Over 500 purchases were made in 3 months while maintaining a 5x ROAS.

0.3
ROAS

The Challenge

Tom Petty Estate had a big following and fan base on Facebook and Instagram, but needed help converting those fans into buying customers of his merchandise.

The Process

My process has 7 simple steps


  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

Over 500 purchases were made in 3 months while maintaining a 5x ROAS.

Skills Used

Paid Ads,Paid Ads,Content Marketing

Industry

Art & Entertainment

Results by the numbers

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