The Challenge

The Process

The Solution

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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More Case Study

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Monq

Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.

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Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

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Formaticum

They had run a Facebook & Google campaign with very little results and revenue was dropping

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Goodfair

Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


Challenges:

  • Often sold out of in-demand product categories, making it hard to scale top-performing ads
  • Didn't have a consistent stream of new content
  • Always had an abundance of low-converting product categories that they wanted to push


Strategies:

  • Immediately created evergreen ad content that converted well and was scalable since it wasn't tied to a specific product
  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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