The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...

In fact, this is a very typical situation.

The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.

For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.

In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.