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Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program.
agency
Acquiring new customers
Ryan Bartlett, the founder of True Classic, was looking for ways to expand his quickly-growing but virtually unknown digital men's apparel business. Ryan had aggressive growth targets, and current True Classic customers absolutely loved the brand.
A family like partnership
Whitelabeled Media utilized a simple yet complex campaign structure to test hundreds of products against thousands of targeted keywords, then optimized the best products for individual auctions. Following a 3 step framework:
Measure
Test
Iterate
Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program.
Web Development,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
