Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


1
CPO

The Challenge

Acquiring new customers 

 

Ryan Bartlett, the founder of True Classic, was looking for ways to expand his quickly-growing but virtually unknown digital men's apparel business. Ryan had aggressive growth targets, and current True Classic customers absolutely loved the brand. 



The Process

A family like partnership

 

Whitelabeled Media utilized a simple yet complex campaign structure to test hundreds of products against thousands of targeted keywords, then optimized the best products for individual auctions. Following a 3 step framework: 

 

Measure

  1. Whitelabeled Media and True Classic understood the value of one source of truth. Google Analytics 360 was the solution. From here we did a COGS & Gross Margin calculation and got an average margin needed on our top products - 3 pack of crew neck shirt, crew neck - to determine what our ROAS needed to be in Google Ads to scale the paid program profitably.

Test 

  1. We tested bid strategies, ad copy, audiences, ran experiments, and utilized all the products ( display, discovery, performance max, YouTube, search, and shopping ) allowing us to get the most out of the Google ecosystem.  

Iterate 

  1. Whitelabeled media continued testing products within Google Ads until we reached the desired target. Leveraging automation and the support of Google we were able to fine tune the account to meet True Classic’s target ROAS allowing for further product expansion. This framework resulted in True Classic going from $0-$120M in revenue in just under 2.5 years.  


The Solution

Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


Skills Used

Web Development,Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

National Cancer Insitute

NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

1

ROAS

Georgiemane

Improve ROAS and allow the owner to focus on other aspects of the business.

0.4

CPL

SyQwest

SyQwest expressed frustration with their position and placement in Google’s search engine results

and felt they had lost touch with their customers. They wished to improve the amount of traffic coming in from organic search engine results for people looking for their products.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.