Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


1
CPO

Whitelabeled Media

Mayple Vetted

agency

The Challenge

Acquiring new customers 

 

Ryan Bartlett, the founder of True Classic, was looking for ways to expand his quickly-growing but virtually unknown digital men's apparel business. Ryan had aggressive growth targets, and current True Classic customers absolutely loved the brand. 



The Process

A family like partnership

 

Whitelabeled Media utilized a simple yet complex campaign structure to test hundreds of products against thousands of targeted keywords, then optimized the best products for individual auctions. Following a 3 step framework: 

 

Measure

  1. Whitelabeled Media and True Classic understood the value of one source of truth. Google Analytics 360 was the solution. From here we did a COGS & Gross Margin calculation and got an average margin needed on our top products - 3 pack of crew neck shirt, crew neck - to determine what our ROAS needed to be in Google Ads to scale the paid program profitably.

Test 

  1. We tested bid strategies, ad copy, audiences, ran experiments, and utilized all the products ( display, discovery, performance max, YouTube, search, and shopping ) allowing us to get the most out of the Google ecosystem.  

Iterate 

  1. Whitelabeled media continued testing products within Google Ads until we reached the desired target. Leveraging automation and the support of Google we were able to fine tune the account to meet True Classic’s target ROAS allowing for further product expansion. This framework resulted in True Classic going from $0-$120M in revenue in just under 2.5 years.  


The Solution

Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


Skills Used

Web Development,Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Thryv Organics

This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.

Adobe Creative Cloud

In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

0.5

CPO

Flavored PB Co

Flavored PB Co, was struggling to bring down their top of funnel cost per acquisition, mainly due to strategy and lack of creative output.

4

ROAS

Gabb Wireless

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!