Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program.
agency
Acquiring new customers
Ryan Bartlett, the founder of True Classic, was looking for ways to expand his quickly-growing but virtually unknown digital men's apparel business. Ryan had aggressive growth targets, and current True Classic customers absolutely loved the brand.
A family like partnership
Whitelabeled Media utilized a simple yet complex campaign structure to test hundreds of products against thousands of targeted keywords, then optimized the best products for individual auctions. Following a 3 step framework:
Measure
Test
Iterate
Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program.
Web Development,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
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This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
