Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


1
CPO

The Challenge

Acquiring new customers 

 

Ryan Bartlett, the founder of True Classic, was looking for ways to expand his quickly-growing but virtually unknown digital men's apparel business. Ryan had aggressive growth targets, and current True Classic customers absolutely loved the brand. 



The Process

A family like partnership

 

Whitelabeled Media utilized a simple yet complex campaign structure to test hundreds of products against thousands of targeted keywords, then optimized the best products for individual auctions. Following a 3 step framework: 

 

Measure

  1. Whitelabeled Media and True Classic understood the value of one source of truth. Google Analytics 360 was the solution. From here we did a COGS & Gross Margin calculation and got an average margin needed on our top products - 3 pack of crew neck shirt, crew neck - to determine what our ROAS needed to be in Google Ads to scale the paid program profitably.

Test 

  1. We tested bid strategies, ad copy, audiences, ran experiments, and utilized all the products ( display, discovery, performance max, YouTube, search, and shopping ) allowing us to get the most out of the Google ecosystem.  

Iterate 

  1. Whitelabeled media continued testing products within Google Ads until we reached the desired target. Leveraging automation and the support of Google we were able to fine tune the account to meet True Classic’s target ROAS allowing for further product expansion. This framework resulted in True Classic going from $0-$120M in revenue in just under 2.5 years.  


The Solution

Breaking away from the need to see an immediate return for every dollar spent, True Classic began introducing more generous time frames to gauge the success of Whitelabeled Media’s program. 

  • Resulting in 797% YoY growth in Revenue from 2021 to 2022. Profitably scaling the entire Paid Media program 


Skills Used

Web Development,Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.52

CPL

Windowtech

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

0.2

CPO

Factor Meals

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.

CoinBits

CoinBits needed help with their overall branding and marketing content.

0.25

ROAS

dear cleo

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.