Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Trylon was working with an agency prior that was using a grey area SEO strategy. They were creating blogs and creating tons of backlinks which were hurting Trylon’s SEO without them knowing.
They were getting around 2,000 visitors from a mix of Google ads & organic traffic.
We needed to cleanup Trylon’s SEO reputation and authority while bringing more organic traffic and offer solid long-term growth.
Trylon had been using Google ads for a long time. It was their main PPC traffic source, but the agency before us was doing a lot of black hat SEO which led to Trylon having malware on their website.
When you have malware once, Google pretty much bans you for years and so we needed to find another solution to bring traffic that converts at a scalable pace.
We segmented our strategy in four phases: authority cleanup, technical SEO, on page optimization and content + backlinks.
During our authority cleanup, we took off all the spammy links pointing to Trylon and installed “Sucuri” a company that maintains firewalls to keep Trylon’s website secure from malware.
During the technical SEO phase, we set up an XML sitemap, connected Google Search Console and optimized the speed of the website speed.
We then analyzed every page of the website to make sure there were inbound links, outbound links, the right title tags, meta descriptions and keywords.
Finally, we started creating content optimized for keywords we found relevant and represented an opportunity for Trylon as well as start do connect with other websites to grow the amount of backlinks Trylon has.
We first decided to map out the different audiences Trylon would target. By doing some research and talking with the client, we realized that there were three different persona’s: normal travelers, corporate travelers & students.
We then mapped out the sales cycle of their customers and this is what we came with.
Targeting new audiences with relevant articles about activities in Montreal, retargeting those people with articles that promote why Trylon is the best place to stay in Montreal to retarget those who’ve seen articles about Trylon with a carousel of apartments or pictures promoting Trylon directly.
SEO,Paid Ads,Paid Ads,Web Development,Content Marketing
Travel & Leisure
Put your e-mail in and we'll arrange a consultation call for you
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
