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Trylon was working with an agency prior that was using a grey area SEO strategy. They were creating blogs and creating tons of backlinks which were hurting Trylon’s SEO without them knowing.
They were getting around 2,000 visitors from a mix of Google ads & organic traffic.
We needed to cleanup Trylon’s SEO reputation and authority while bringing more organic traffic and offer solid long-term growth.
Trylon had been using Google ads for a long time. It was their main PPC traffic source, but the agency before us was doing a lot of black hat SEO which led to Trylon having malware on their website.
When you have malware once, Google pretty much bans you for years and so we needed to find another solution to bring traffic that converts at a scalable pace.
We segmented our strategy in four phases: authority cleanup, technical SEO, on page optimization and content + backlinks.
During our authority cleanup, we took off all the spammy links pointing to Trylon and installed “Sucuri” a company that maintains firewalls to keep Trylon’s website secure from malware.
During the technical SEO phase, we set up an XML sitemap, connected Google Search Console and optimized the speed of the website speed.
We then analyzed every page of the website to make sure there were inbound links, outbound links, the right title tags, meta descriptions and keywords.
Finally, we started creating content optimized for keywords we found relevant and represented an opportunity for Trylon as well as start do connect with other websites to grow the amount of backlinks Trylon has.
We first decided to map out the different audiences Trylon would target. By doing some research and talking with the client, we realized that there were three different persona’s: normal travelers, corporate travelers & students.
We then mapped out the sales cycle of their customers and this is what we came with.
Targeting new audiences with relevant articles about activities in Montreal, retargeting those people with articles that promote why Trylon is the best place to stay in Montreal to retarget those who’ve seen articles about Trylon with a carousel of apartments or pictures promoting Trylon directly.
SEO,Paid Ads,Paid Ads,Web Development,Content Marketing
Travel & Leisure
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Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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