SEO results (12 months)

  • +282% Traffic
  • +345% Keywords ranked for
  • +50 Backlinks


PPC results (6 months)

  • $59,000 In revenue within 6 months
  • $12,000 In ad spend
  • $0.35 Average CPC
  • 2.86M Impressions
  • 4.91x ROI
  • 3.98K Clicks

0.75
ROAS

The Challenge

SEO challenges

Trylon was working with an agency prior that was using a grey area SEO strategy. They were creating blogs and creating tons of backlinks which were hurting Trylon’s SEO without them knowing.


They were getting around 2,000 visitors from a mix of Google ads & organic traffic.

We needed to cleanup Trylon’s SEO reputation and authority while bringing more organic traffic and offer solid long-term growth.


PPC challenges

Trylon had been using Google ads for a long time. It was their main PPC traffic source, but the agency before us was doing a lot of black hat SEO which led to Trylon having malware on their website.

When you have malware once, Google pretty much bans you for years and so we needed to find another solution to bring traffic that converts at a scalable pace.

The Process

SEO process

We segmented our strategy in four phases: authority cleanup, technical SEO, on page optimization and content + backlinks.


During our authority cleanup, we took off all the spammy links pointing to Trylon and installed “Sucuri” a company that maintains firewalls to keep Trylon’s website secure from malware. 


During the technical SEO phase, we set up an XML sitemap, connected Google Search Console and optimized the speed of the website speed.


We then analyzed every page of the website to make sure there were inbound links, outbound links, the right title tags, meta descriptions and keywords.


Finally, we started creating content optimized for keywords we found relevant and represented an opportunity for Trylon as well as start do connect with other websites to grow the amount of backlinks Trylon has.


PPC process

We first decided to map out the different audiences Trylon would target. By doing some research and talking with the client, we realized that there were three different persona’s: normal travelers, corporate travelers & students.


We then mapped out the sales cycle of their customers and this is what we came with.

Targeting new audiences with relevant articles about activities in Montreal, retargeting those people with articles that promote why Trylon is the best place to stay in Montreal to retarget those who’ve seen articles about Trylon with a carousel of apartments or pictures promoting Trylon directly.



The Solution

SEO results (12 months)

  • +282% Traffic
  • +345% Keywords ranked for
  • +50 Backlinks


PPC results (6 months)

  • $59,000 In revenue within 6 months
  • $12,000 In ad spend
  • $0.35 Average CPC
  • 2.86M Impressions
  • 4.91x ROI
  • 3.98K Clicks

Skills Used

SEO,Paid Ads,Paid Ads,Web Development,Content Marketing

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Credit One Bank

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

1.04

ROAS

LanternSol

The challenge faced was how to grow and promote a web development + digital marketing agency, in a hyper competitive space.

0.3

ROAS

StandWithUS

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

Give A Home Foundation

Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.