Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Trylon was working with an agency prior that was using a grey area SEO strategy. They were creating blogs and creating tons of backlinks which were hurting Trylon’s SEO without them knowing.
They were getting around 2,000 visitors from a mix of Google ads & organic traffic.
We needed to cleanup Trylon’s SEO reputation and authority while bringing more organic traffic and offer solid long-term growth.
Trylon had been using Google ads for a long time. It was their main PPC traffic source, but the agency before us was doing a lot of black hat SEO which led to Trylon having malware on their website.
When you have malware once, Google pretty much bans you for years and so we needed to find another solution to bring traffic that converts at a scalable pace.
We segmented our strategy in four phases: authority cleanup, technical SEO, on page optimization and content + backlinks.
During our authority cleanup, we took off all the spammy links pointing to Trylon and installed “Sucuri” a company that maintains firewalls to keep Trylon’s website secure from malware.
During the technical SEO phase, we set up an XML sitemap, connected Google Search Console and optimized the speed of the website speed.
We then analyzed every page of the website to make sure there were inbound links, outbound links, the right title tags, meta descriptions and keywords.
Finally, we started creating content optimized for keywords we found relevant and represented an opportunity for Trylon as well as start do connect with other websites to grow the amount of backlinks Trylon has.
We first decided to map out the different audiences Trylon would target. By doing some research and talking with the client, we realized that there were three different persona’s: normal travelers, corporate travelers & students.
We then mapped out the sales cycle of their customers and this is what we came with.
Targeting new audiences with relevant articles about activities in Montreal, retargeting those people with articles that promote why Trylon is the best place to stay in Montreal to retarget those who’ve seen articles about Trylon with a carousel of apartments or pictures promoting Trylon directly.
SEO,Paid Ads,Paid Ads,Web Development,Content Marketing
Travel & Leisure
Put your e-mail in and we'll arrange a consultation call for you
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
