This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
0.26
CPM

The Challenge

Tug-E-Nuff is an online retailer of high quality dog toys. On a mission to grow their presence globally, the company has recently expanded into the US. Looking to maintain and grow their market share, they want to increase their brand awareness and bring more people into the funnel.

The Process

To kick-off this project, we developed a social media strategy, looking at how we could maximise reach through organic tactics on Instagram and Facebook, combined with promoting our posts through Facebook and Instagram ads targeting the UK and US. This included identifying our best content mix and approach to creatives, as well as post times. Through ongoing monitoring and optimisation, we're continuously growing our audience reach, reducing CPMs and increasing engagement.

The Solution

This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
Skills Used

Paid Ads,Other,Social Media Management,Copywriting,Paid Ads,Content Marketing,Branding

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Mercury Marine

  • Define digital marketing strategy for global boat motor manufacture
  • Design and develop custom website platform to deliver on the promise of the marketing strategy
  • Define and develop workflow to enable multi-party translation input, edits, review, approval process for 5 global regions encompassing 19 different languages

0.2

CPO

Patch plants

Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.


The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

Winelivery

Improve their CRM activities for existing audience

4.35

ROAS

Scalp Evolution

Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.