This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
0.26
CPM

The Challenge

Tug-E-Nuff is an online retailer of high quality dog toys. On a mission to grow their presence globally, the company has recently expanded into the US. Looking to maintain and grow their market share, they want to increase their brand awareness and bring more people into the funnel.

The Process

To kick-off this project, we developed a social media strategy, looking at how we could maximise reach through organic tactics on Instagram and Facebook, combined with promoting our posts through Facebook and Instagram ads targeting the UK and US. This included identifying our best content mix and approach to creatives, as well as post times. Through ongoing monitoring and optimisation, we're continuously growing our audience reach, reducing CPMs and increasing engagement.

The Solution

This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
Skills Used

Paid Ads,Other,Social Media Management,Copywriting,Paid Ads,Content Marketing,Branding

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.5

CPL

Physio Loft

The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry. 

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Birdsong Pets

Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.

8.97

ROAS

Commercial Finance Partners

Develop a responsive performance SEO-focused website to drive conversions, in an industry saturated by large financial corporations with huge digital marketing budgets.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.