This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
0.26
CPM

The Challenge

Tug-E-Nuff is an online retailer of high quality dog toys. On a mission to grow their presence globally, the company has recently expanded into the US. Looking to maintain and grow their market share, they want to increase their brand awareness and bring more people into the funnel.

The Process

To kick-off this project, we developed a social media strategy, looking at how we could maximise reach through organic tactics on Instagram and Facebook, combined with promoting our posts through Facebook and Instagram ads targeting the UK and US. This included identifying our best content mix and approach to creatives, as well as post times. Through ongoing monitoring and optimisation, we're continuously growing our audience reach, reducing CPMs and increasing engagement.

The Solution

This is an ongoing project. To date, we have achieved:


  • 30% increase in Reach
  • Doubled the engagement with an engagement rate of around 5%
  • Grown the audience on both Facebook and Instagram - although these are hygiene metrics
  • Decreased CPMs by 26%
Skills Used

Paid Ads,Other,Social Media Management,Copywriting,Paid Ads,Content Marketing,Branding

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

AEJuice

AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.

6.32

ROAS

Dog Mom World

They weren't getting the ROAS they were looking for, not able to generate a sale.

Patagonia Nahuen By Delicatessen Patagonia

Build from the ground up a brand both for on and off line, for international gourmet food franchise system.


create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems

3.5

ROAS

Loctote

Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.