After optimizing towards a frictionless checkout experience and adding upsells. We were able to cover some of our marketing costs as well as increase the add to cart to 14% and purchase to 2.5% Consistently month over month.

0.1
CPO

The Challenge

Team was facing a 1% sometimes less conversion rate. Had to figure out a way to optimize full funnel starting from ads to landing page.

The Process

Deep dive audit consisted of

-Audience analysis

- Creative/Copy

-Checkout optimizations


The Solution

After optimizing towards a frictionless checkout experience and adding upsells. We were able to cover some of our marketing costs as well as increase the add to cart to 14% and purchase to 2.5% Consistently month over month.

Skills Used

Paid Ads,Google Shopping,Paid Ads,CRO

Industry

Baby

Results by the numbers

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This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.

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Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

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