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After optimizing towards a frictionless checkout experience and adding upsells. We were able to cover some of our marketing costs as well as increase the add to cart to 14% and purchase to 2.5% Consistently month over month.
Team was facing a 1% sometimes less conversion rate. Had to figure out a way to optimize full funnel starting from ads to landing page.
Deep dive audit consisted of
-Audience analysis
- Creative/Copy
-Checkout optimizations
After optimizing towards a frictionless checkout experience and adding upsells. We were able to cover some of our marketing costs as well as increase the add to cart to 14% and purchase to 2.5% Consistently month over month.
Paid Ads,Google Shopping,Paid Ads,CRO
Baby
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