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U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.
Create a full-service digital marketing strategy to drive new patients to the practices in a cost-effective manner.
We worked as the agency of record, taking over for another agency that had been over charging and under performing. Additionally, they were not activating many channels, so USDP needed a fresh start. We started over and created a full-scale digital marketing strategy and execution calendar to create new channels and drive business. We chose to enter into new channels like email and Bing Ads, which were ignored, and rebuilt and relaunched other channels like SEO, Social Ads, and Google Ads.
U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.
Paid Ads,Paid Ads,SEO,Email Marketing,Social Media Management,Paid Ads,Paid Ads
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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