U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.

0.9
CPL

The Challenge

Create a full-service digital marketing strategy to drive new patients to the practices in a cost-effective manner.

The Process

We worked as the agency of record, taking over for another agency that had been over charging and under performing. Additionally, they were not activating many channels, so USDP needed a fresh start. We started over and created a full-scale digital marketing strategy and execution calendar to create new channels and drive business. We chose to enter into new channels like email and Bing Ads, which were ignored, and rebuilt and relaunched other channels like SEO, Social Ads, and Google Ads.

The Solution

U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.

Skills Used

Paid Ads,Paid Ads,SEO,Email Marketing,Social Media Management,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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