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U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.
Create a full-service digital marketing strategy to drive new patients to the practices in a cost-effective manner.
We worked as the agency of record, taking over for another agency that had been over charging and under performing. Additionally, they were not activating many channels, so USDP needed a fresh start. We started over and created a full-scale digital marketing strategy and execution calendar to create new channels and drive business. We chose to enter into new channels like email and Bing Ads, which were ignored, and rebuilt and relaunched other channels like SEO, Social Ads, and Google Ads.
U.S. Dermatology Partners achieved the best return on investment ever recorded during out time with them. We reduced the total media spends but increased total conversions by over 600%. Organic search results saw huge increases as we reorganized the website, created a successful website hierarchy, and instituted things like breadcrumb schema, ongoing local content, local business schema, GMB management, Reputation Management, and more.
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Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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