Ugly Christmas Sweater Case Study

The Challenge

We had a tight window for launch and sales. They came to us in the middle of November and needed to be launched a week ago, since the Christmas season sales only had 45 days left.
Last Christmas, the client only spent $30k total
The client had never gotten more than a 2.5x ROAS
Seasonal Product

The Process

We had to move quickly, segmenting out products based on profit margins, competition, and market share.
We went broad with our campaigns, testing Google search, Display, Google shopping, retargeting, and discovery.
Daily monitoring to move the budget around, turning on and off campaigns until we had the desired results.
Then we got aggressive with the spend to scale the campaigns and capture as much revenue as possible in the short time frame.

The Solution

5.38x ROAS
$84k spend turned into $456k in revenue
On top of that, Google Ads assisted in additional conversions worth $200,648 in revenue (making that a total of 7.7x ROAS)

https://gyazo.com/cf6dc59791124fa6338be15647162d15

https://gyazo.com/ef819010ec6d3f08849bef3f5b265c15

Website

https://www.uglychristmassweater.com

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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