Ugly Christmas Sweater Case Study

The Challenge

We had a tight window for launch and sales. They came to us in the middle of November and needed to be launched a week ago, since the Christmas season sales only had 45 days left.
Last Christmas, the client only spent $30k total
The client had never gotten more than a 2.5x ROAS
Seasonal Product

The Process

We had to move quickly, segmenting out products based on profit margins, competition, and market share.
We went broad with our campaigns, testing Google search, Display, Google shopping, retargeting, and discovery.
Daily monitoring to move the budget around, turning on and off campaigns until we had the desired results.
Then we got aggressive with the spend to scale the campaigns and capture as much revenue as possible in the short time frame.

The Solution

5.38x ROAS
$84k spend turned into $456k in revenue
On top of that, Google Ads assisted in additional conversions worth $200,648 in revenue (making that a total of 7.7x ROAS)

https://gyazo.com/cf6dc59791124fa6338be15647162d15

https://gyazo.com/ef819010ec6d3f08849bef3f5b265c15

Website

https://www.uglychristmassweater.com

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

2.75 CPL

Otto Living

The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.

The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.

Read Case Study

Film Independent

Read Case Study

3.12 ROAS

Aarke

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.

Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.

Read Case Study

0.2 ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study