• 5.38x ROAS
  • $84k spend turned into $456k in revenue
  • On top of that, Google Ads assisted in additional conversions worth $200,648 in revenue (making that a total of 7.7x ROAS)


https://gyazo.com/cf6dc59791124fa6338be15647162d15

https://gyazo.com/ef819010ec6d3f08849bef3f5b265c15

5.38
ROAS

The Challenge

  • We had a tight window for launch and sales. They came to us in the middle of November and needed to be launched a week ago, since the Christmas season sales only had 45 days left.
  • Last Christmas, the client only spent $30k total
  • The client had never gotten more than a 2.5x ROAS
  • Seasonal Product

The Process

  • We had to move quickly, segmenting out products based on profit margins, competition, and market share.
  • We went broad with our campaigns, testing Google search, Display, Google shopping, retargeting, and discovery.
  • Daily monitoring to move the budget around, turning on and off campaigns until we had the desired results.
  • Then we got aggressive with the spend to scale the campaigns and capture as much revenue as possible in the short time frame.

The Solution

  • 5.38x ROAS
  • $84k spend turned into $456k in revenue
  • On top of that, Google Ads assisted in additional conversions worth $200,648 in revenue (making that a total of 7.7x ROAS)


https://gyazo.com/cf6dc59791124fa6338be15647162d15

https://gyazo.com/ef819010ec6d3f08849bef3f5b265c15

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.5

CPL

Canada Drives

Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

3

CPM

VATC

I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.