• Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.

The Challenge

A home decor brand whose growth has been built on paid ads. They were looking for a partner to help them increase their online visibility in organic searches, and rebalance revenue coming from paid and organic traffic.


The main challenges I faced were that we were starting from scratch (no SEO had been done, Google Search Console was not installed, and no data was available), and that the industry is both very niche and very competitive.

The Process

My role was to implement the SEO strategy, as well as define the KPIs that will be tracked and what will be considered as a success. The process I followed:





  • Installation of Google Search Console on the website.
  • Definition of goals and KPIs.
  • Full SEO audit (on site, off site, technical).
  • Keyword research.
  • Full SEO plan with prioritization of recommendations.
  • Implementation of some of the recommendations (part of the recommendations were implemented internally).

The Solution

  • Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.
Skills Used

SEO

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Melbourne Bushfood

Melbourne Bushfood came to me with minimal focus on email marketing.

They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.


Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

3.85

ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

Orofino Restaurant

I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!

0.9

CPL

Compton Builders

Redevelopment of website and tracking implementation to prepare for digital advertising.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.