• Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.

Sonia B.

Mayple Vetted

expert

The Challenge

A home decor brand whose growth has been built on paid ads. They were looking for a partner to help them increase their online visibility in organic searches, and rebalance revenue coming from paid and organic traffic.


The main challenges I faced were that we were starting from scratch (no SEO had been done, Google Search Console was not installed, and no data was available), and that the industry is both very niche and very competitive.

The Process

My role was to implement the SEO strategy, as well as define the KPIs that will be tracked and what will be considered as a success. The process I followed:





  • Installation of Google Search Console on the website.
  • Definition of goals and KPIs.
  • Full SEO audit (on site, off site, technical).
  • Keyword research.
  • Full SEO plan with prioritization of recommendations.
  • Implementation of some of the recommendations (part of the recommendations were implemented internally).

The Solution

  • Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.
Skills Used

SEO

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

0.71

CPL

Xpress Promotion

Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team. 

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

+20%

ROAS

GoSwitch

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.