• Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.

The Challenge

A home decor brand whose growth has been built on paid ads. They were looking for a partner to help them increase their online visibility in organic searches, and rebalance revenue coming from paid and organic traffic.


The main challenges I faced were that we were starting from scratch (no SEO had been done, Google Search Console was not installed, and no data was available), and that the industry is both very niche and very competitive.

The Process

My role was to implement the SEO strategy, as well as define the KPIs that will be tracked and what will be considered as a success. The process I followed:





  • Installation of Google Search Console on the website.
  • Definition of goals and KPIs.
  • Full SEO audit (on site, off site, technical).
  • Keyword research.
  • Full SEO plan with prioritization of recommendations.
  • Implementation of some of the recommendations (part of the recommendations were implemented internally).

The Solution

  • Increased organic traffic by 200% after 4 months.
  • Increased rankings of main keywords from 20+ to 1-8 in 4 months.
  • Increased proportion of revenue coming from organic search from 10% to 35%.
Skills Used

SEO

Industry

Home & Garden

Results by the numbers

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