Digital Marketing and project management across a huge spectrum of artist and brand projects on behalf of Universal Music Catalogue, UMTV, All Around The World and Trojan Records.
Major achievements included Music Week nominations for Nirvana - Nevermind, The Who - Quadrophenia and The Jam - The Gift; a UK number 4 album with Nevermind, multiple no 1 singles and numerous no 1 and top 10 compilations.
I worked as part of the Digital Marketing team, working closely with artists, Product Managers, A&R, sales and external freelancers and agencies to market around 40-50 releases per year.
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations,Other,Web Development,Paid Ads,SMS Marketing,Branding
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This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.