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Digital Marketing and project management across a huge spectrum of artist and brand projects on behalf of Universal Music Catalogue, UMTV, All Around The World and Trojan Records.
Major achievements included Music Week nominations for Nirvana - Nevermind, The Who - Quadrophenia and The Jam - The Gift; a UK number 4 album with Nevermind, multiple no 1 singles and numerous no 1 and top 10 compilations.
I worked as part of the Digital Marketing team, working closely with artists, Product Managers, A&R, sales and external freelancers and agencies to market around 40-50 releases per year.
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations,Other,Web Development,Paid Ads,SMS Marketing,Branding
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During our initial analysis of the company we identified the following challenges:
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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