Digital Marketing and project management across a huge spectrum of artist and brand projects on behalf of Universal Music Catalogue, UMTV, All Around The World and Trojan Records.
Major achievements included Music Week nominations for Nirvana - Nevermind, The Who - Quadrophenia and The Jam - The Gift; a UK number 4 album with Nevermind, multiple no 1 singles and numerous no 1 and top 10 compilations.
I worked as part of the Digital Marketing team, working closely with artists, Product Managers, A&R, sales and external freelancers and agencies to market around 40-50 releases per year.
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations,Other,Web Development,Paid Ads,SMS Marketing,Branding
Art & Entertainment
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Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.