The Challenge

Digital Marketing and project management across a huge spectrum of artist and brand projects on behalf of Universal Music Catalogue, UMTV, All Around The World and Trojan Records.


Major achievements included Music Week nominations for Nirvana - Nevermind, The Who - Quadrophenia and The Jam - The Gift; a UK number 4 album with Nevermind, multiple no 1 singles and numerous no 1 and top 10 compilations.

The Process

I worked as part of the Digital Marketing team, working closely with artists, Product Managers, A&R, sales and external freelancers and agencies to market around 40-50 releases per year.

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations,Other,Web Development,Paid Ads,SMS Marketing,Branding

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

CPL

BMW

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

0.52

CPR

Hausverstand

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

Pollogen

 Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.

Smith And Schwartzstein

This firm was with FindLaw and seeing no success from generating personal injury cases.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.