Digital Marketing and project management across a huge spectrum of artist and brand projects on behalf of Universal Music Catalogue, UMTV, All Around The World and Trojan Records.
Major achievements included Music Week nominations for Nirvana - Nevermind, The Who - Quadrophenia and The Jam - The Gift; a UK number 4 album with Nevermind, multiple no 1 singles and numerous no 1 and top 10 compilations.
I worked as part of the Digital Marketing team, working closely with artists, Product Managers, A&R, sales and external freelancers and agencies to market around 40-50 releases per year.
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations,Other,Web Development,Paid Ads,SMS Marketing,Branding
Art & Entertainment
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.