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Userback is the global testing software for marketing processional and software developers. They have a unique approach to helping companies get an edge on their competition, even in a tough market. Userback's goal is to break into the U.S. Market first and then expand globally as they continue to drive leads and ROI for their clients by using Google Ads to target traffic-based search intent with FaceBook ads that are tied directly back into your website or mobile app so they can track every click along the way!
We are starting our marketing programs by developing comprehensive google ads marketing solutions and then will be adding a new Facebook Funnel ADA Framework to help drive brand awareness and free trails through the life of the agreement.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Technology
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The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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