African Secrets, a liquor that tastes like the African spirit. With this campaign, we created a range of images to highlight the African Secret Liqueur and let the viewer taste the soul of the brand through the images.

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

Expanding Kisco Candles on their DTC channel with effective Conversion rates. Kisco has made their Amazon presence a success, and take it further by establishing their DTC channel.