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You thought 55% of revenue from email was amazing? Last month we brought in 68% of revenue from email alone. And our current average open rate is 31.51%, which is considered excellent in the food and beverage industry.
This is one of the smallest brands we currently are partnered with. They don't get a ton of website traffic, like most of the other eCommerce brands we work with. Therefore, not a lot of new subscribers to convert. They were also already bringing in a great % of revenue from their email marketing at the time, about 35%, and they were doing it on their own. So both of these factors were definitely a concern when we first partnered with them, but we were up for the challenge!
The very first month we were partnered with Vicky Cakes, we increased their email revenue to 55%! Even with those two big challenges against us, we still were able to increase their revenue by 20% within 30 days by implementing our proven email marketing strategies for both flows and campaigns.
After we proved ourselves to them via our results, we started SMS Marketing for Vicky Cakes for the very first time and it is performing well (even with just a short amount of time running). According to Postscript, abandoned cart messages bring about 8.5% conversion rates in the food and beverage industry. Our current abandoned cart conversion rate for Vicky Cakes is 48.1%!
You thought 55% of revenue from email was amazing? Last month we brought in 68% of revenue from email alone. And our current average open rate is 31.51%, which is considered excellent in the food and beverage industry.
Email Marketing,SMS Marketing,Copywriting
Food & Drink
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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