You thought 55% of revenue from email was amazing? Last month we brought in 68% of revenue from email alone. And our current average open rate is 31.51%, which is considered excellent in the food and beverage industry.

The Challenge

This is one of the smallest brands we currently are partnered with. They don't get a ton of website traffic, like most of the other eCommerce brands we work with. Therefore, not a lot of new subscribers to convert. They were also already bringing in a great % of revenue from their email marketing at the time, about 35%, and they were doing it on their own. So both of these factors were definitely a concern when we first partnered with them, but we were up for the challenge!

The Process

The very first month we were partnered with Vicky Cakes, we increased their email revenue to 55%! Even with those two big challenges against us, we still were able to increase their revenue by 20% within 30 days by implementing our proven email marketing strategies for both flows and campaigns.

After we proved ourselves to them via our results, we started SMS Marketing for Vicky Cakes for the very first time and it is performing well (even with just a short amount of time running). According to Postscript, abandoned cart messages bring about 8.5% conversion rates in the food and beverage industry. Our current abandoned cart conversion rate for Vicky Cakes is 48.1%!

The Solution

You thought 55% of revenue from email was amazing? Last month we brought in 68% of revenue from email alone. And our current average open rate is 31.51%, which is considered excellent in the food and beverage industry.

Skills Used

Email Marketing,SMS Marketing,Copywriting


Food & Drink

Results by the numbers

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