Victoria's Secrete Case Study

The Challenge

For the Sexy Illusions bra launch, it was important to create a product name and launch campaign that highlighted all the technology design benefits of the product, while still connecting on an emotional level.

The Process

I partnered with merchants and designers to create a product launch campaign that heavily focused on the product's unique benefits.

The Solution

This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.

Website

http://www.victoriassecret.com

Skills Used

Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

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