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This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.
expert
For the Sexy Illusions bra launch, it was important to create a product name and launch campaign that highlighted all the technology design benefits of the product, while still connecting on an emotional level.
I partnered with merchants and designers to create a product launch campaign that heavily focused on the product's unique benefits.
This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.
Copywriting,Branding
Style & Fashion
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
