This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.

Alexa S.

Mayple Vetted

expert

The Challenge

For the Sexy Illusions bra launch, it was important to create a product name and launch campaign that highlighted all the technology design benefits of the product, while still connecting on an emotional level.

The Process

I partnered with merchants and designers to create a product launch campaign that heavily focused on the product's unique benefits.

The Solution

This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.

Skills Used

Copywriting,Branding

Industry

Style & Fashion

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