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This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.
expert
For the Sexy Illusions bra launch, it was important to create a product name and launch campaign that highlighted all the technology design benefits of the product, while still connecting on an emotional level.
I partnered with merchants and designers to create a product launch campaign that heavily focused on the product's unique benefits.
This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.
Copywriting,Branding
Style & Fashion
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Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
