Victoria's Secrete Case Study

The Challenge

For the Sexy Illusions bra launch, it was important to create a product name and launch campaign that highlighted all the technology design benefits of the product, while still connecting on an emotional level.

The Process

I partnered with merchants and designers to create a product launch campaign that heavily focused on the product's unique benefits.

The Solution

This benefit-focused campaign resulted in Victoria’s Secret’s most successful new bra launch in three years.

Website

http://www.victoriassecret.com

Skills Used

Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

Get Started

More Case Study

0.6 CPO

Mayvenn

Scale new paid social acquisition channel

Read Case Study

0.3 CPO

Chasing Paper

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

Read Case Study

2 CPR

fuboTV

New entrant into the market at the time competing against huge streaming brands.
Lack of marketing infrastructure and organization
Understanding data and LTV

Read Case Study

SendGrid

SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

Read Case Study

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Read Case Study

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Read Case Study

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study