Violate The Dress Code Case Study

The Challenge

Violate The Dress Code's advertising campaigns were turned upside down by the iOS 14 upadates rendering their Facebook Ads unprofitable for the first time in their history. They came to us looking for help building an acquisition channel that could help them return to a positive ROAS.

The Process

We started with a deep discussion with the owners, interviewing them on the business, it's goals, roots, purpose and passions.

Next was a thorough audit of their existing campaigns and creative strategy along with a deep dive into their customer's mindset. Scouring thousands of reviews and studying the interaction between customer and brand across social channels.

From this foundation we built a strategy that included crafted copy for ads and landing page assets, product pages and design elements.

We broadened the use of their existing influencer assets across new channels (Google Ads, Shopping and their own website).

The Solution

Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.

Website

https://violatethedresscode.com

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Branding

Industry

Style & Fashion

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3 ROAS

Fillyboo

The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.

Their ROAS was stuck at around 50% (0.5 : 1).

Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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