Violate The Dress Code Case Study

The Challenge

Violate The Dress Code's advertising campaigns were turned upside down by the iOS 14 upadates rendering their Facebook Ads unprofitable for the first time in their history. They came to us looking for help building an acquisition channel that could help them return to a positive ROAS.

The Process

We started with a deep discussion with the owners, interviewing them on the business, it's goals, roots, purpose and passions.

Next was a thorough audit of their existing campaigns and creative strategy along with a deep dive into their customer's mindset. Scouring thousands of reviews and studying the interaction between customer and brand across social channels.

From this foundation we built a strategy that included crafted copy for ads and landing page assets, product pages and design elements.

We broadened the use of their existing influencer assets across new channels (Google Ads, Shopping and their own website).

The Solution

Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.

Website

https://violatethedresscode.com

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

Get Started

More Case Study

5.51 ROAS

BELLAMI

Scale Brand at a 4x ROAS

Read Case Study

0.4 CPR

NUS MBA

Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

Read Case Study

0.4 CPL

NHL Live

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season.

Read Case Study

0.55 ROAS

Hoggs of Fife

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study

Top Rank Soccer Academy

‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Read Case Study