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Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Violate The Dress Code's advertising campaigns were turned upside down by the iOS 14 upadates rendering their Facebook Ads unprofitable for the first time in their history. They came to us looking for help building an acquisition channel that could help them return to a positive ROAS.
We started with a deep discussion with the owners, interviewing them on the business, it's goals, roots, purpose and passions.
Next was a thorough audit of their existing campaigns and creative strategy along with a deep dive into their customer's mindset. Scouring thousands of reviews and studying the interaction between customer and brand across social channels.
From this foundation we built a strategy that included crafted copy for ads and landing page assets, product pages and design elements.
We broadened the use of their existing influencer assets across new channels (Google Ads, Shopping and their own website).
Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Branding
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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