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Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Violate The Dress Code's advertising campaigns were turned upside down by the iOS 14 upadates rendering their Facebook Ads unprofitable for the first time in their history. They came to us looking for help building an acquisition channel that could help them return to a positive ROAS.
We started with a deep discussion with the owners, interviewing them on the business, it's goals, roots, purpose and passions.
Next was a thorough audit of their existing campaigns and creative strategy along with a deep dive into their customer's mindset. Scouring thousands of reviews and studying the interaction between customer and brand across social channels.
From this foundation we built a strategy that included crafted copy for ads and landing page assets, product pages and design elements.
We broadened the use of their existing influencer assets across new channels (Google Ads, Shopping and their own website).
Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Branding
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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