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Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Violate The Dress Code's advertising campaigns were turned upside down by the iOS 14 upadates rendering their Facebook Ads unprofitable for the first time in their history. They came to us looking for help building an acquisition channel that could help them return to a positive ROAS.
We started with a deep discussion with the owners, interviewing them on the business, it's goals, roots, purpose and passions.
Next was a thorough audit of their existing campaigns and creative strategy along with a deep dive into their customer's mindset. Scouring thousands of reviews and studying the interaction between customer and brand across social channels.
From this foundation we built a strategy that included crafted copy for ads and landing page assets, product pages and design elements.
We broadened the use of their existing influencer assets across new channels (Google Ads, Shopping and their own website).
Within the project's outlined scope we were able to turn Google Ads into a promising new acquisition channel that added strong revenue numbers and massive growth potential for the brand.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Branding
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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