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In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
agency
The project was to relaunch a previously unsuccessful eLearning platform sold as an eCommerce product. It was built on a subdomain with very little authority and with very little margin profitability (CAC = $450), and the goal was to grow the product to a 30% profit margin.
My strategy involved growing the SEO of the service, as the ad campaigns had a ceiling for maximum profitability with such a low cost per acquisition. The second part required a solid email marketing campaign to follow up leads and members with upsell opportunities.
In order to achieve both, as well as other department goals, I set about creating an in-house content department in order to create relevant content onsite, as well as crafted emails on a regular basis, and lastly articles to promote on other websites as part of our link-building strategy.
In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
SEO,Email Marketing,CRO,Content Marketing,Paid Ads,Paid Ads
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
