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In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
The project was to relaunch a previously unsuccessful eLearning platform sold as an eCommerce product. It was built on a subdomain with very little authority and with very little margin profitability (CAC = $450), and the goal was to grow the product to a 30% profit margin.
My strategy involved growing the SEO of the service, as the ad campaigns had a ceiling for maximum profitability with such a low cost per acquisition. The second part required a solid email marketing campaign to follow up leads and members with upsell opportunities.
In order to achieve both, as well as other department goals, I set about creating an in-house content department in order to create relevant content onsite, as well as crafted emails on a regular basis, and lastly articles to promote on other websites as part of our link-building strategy.
In 8 months, we grew the organic sales to the number 1 channel, through a combination of aggressive outreach and content marketing, along with a follow-up email campaign that increased our number of sales per contact made.
- Achieved 130% four-month organic traffic boost and a 127% annual uptick in email leads utilizing leading-edge technologies in campaign creation such as MarketMuse, Monetate, and Autopilot.
- Secured a 50-fold per month increase in organic purchases by increasing domain authority and improving on-site content.
SEO,Email Marketing,CRO,Content Marketing,Paid Ads,Paid Ads
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