
Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
Grew the app in South America and scaled for Wabi, an App similar to Uber Eats driving app-installs, from $0 to 5-figures/month in 2021 & 2022. The initial challenge was getting people to actually purchase and use the app. I overcame this by optimizing towards in-app events + promoting incentives and adding urgency with expiration dates.
I helped with the advertising plan on TikTok. The strategies that I used were running trendy creatives that were native-to-app and special offers via TikTok ads. And I leveraged influencer content for the performance campaigns to drive app installs and establishing credibility, authority and trust.
Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.