Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.

0.5
CPO

The Challenge

Grew the app in South America and scaled for Wabi, an App similar to Uber Eats driving app-installs, from $0 to 5-figures/month in 2021 & 2022. The initial challenge was getting people to actually purchase and use the app. I overcame this by optimizing towards in-app events + promoting incentives and adding urgency with expiration dates.

The Process

I helped with the advertising plan on TikTok. The strategies that I used were running trendy creatives that were native-to-app and special offers via TikTok ads. And I leveraged influencer content for the performance campaigns to drive app installs and establishing credibility, authority and trust.

The Solution

Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.

Skills Used

Paid Ads

Industry

Technology

Results by the numbers

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