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Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
Grew the app in South America and scaled for Wabi, an App similar to Uber Eats driving app-installs, from $0 to 5-figures/month in 2021 & 2022. The initial challenge was getting people to actually purchase and use the app. I overcame this by optimizing towards in-app events + promoting incentives and adding urgency with expiration dates.
I helped with the advertising plan on TikTok. The strategies that I used were running trendy creatives that were native-to-app and special offers via TikTok ads. And I leveraged influencer content for the performance campaigns to drive app installs and establishing credibility, authority and trust.
Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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