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Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
Grew the app in South America and scaled for Wabi, an App similar to Uber Eats driving app-installs, from $0 to 5-figures/month in 2021 & 2022. The initial challenge was getting people to actually purchase and use the app. I overcame this by optimizing towards in-app events + promoting incentives and adding urgency with expiration dates.
I helped with the advertising plan on TikTok. The strategies that I used were running trendy creatives that were native-to-app and special offers via TikTok ads. And I leveraged influencer content for the performance campaigns to drive app installs and establishing credibility, authority and trust.
Managed a budget of $30,000/month, and achieve a consistent CAC under $25. This achievement took a few weeks to start seeing results. The client needed 1 week of planning and strategizing and then 1 week of launching.
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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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