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Recommendation received by WealthBuilders:
Neha came highly recommended as a marketing consultant, and we have just completed a 7 month period of working together. Neha quickly embedded herself into our team and diligently invested time in thoroughly understanding how our business works, our market and what opportunities we were not fully capitalising on. Neha is very easy to work with, and there is no doubt that her input around paid and organic led generation, webinars, branding and website optimisation has massively accelerated our business forward to a point where her knowledge has now been transferred to our team, enabling us to build upon the marketing strategies she helped put in place for us.
Recommendation received by WealthBuilders:
Neha came highly recommended as a marketing consultant, and we have just completed a 7 month period of working together. Neha quickly embedded herself into our team and diligently invested time in thoroughly understanding how our business works, our market and what opportunities we were not fully capitalising on. Neha is very easy to work with, and there is no doubt that her input around paid and organic led generation, webinars, branding and website optimisation has massively accelerated our business forward to a point where her knowledge has now been transferred to our team, enabling us to build upon the marketing strategies she helped put in place for us.
Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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