We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
Client sold high AOV items across the US. Many orders came over the phone and were challenging to track, there were also a wife variety of SKUs that required more work to build out detailed campaigns.
We used a mix of estimated attribution and call tracking to track performance and drive revenue to higher AOV items (often sold offline).
We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Web Development
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.