
We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
Client sold high AOV items across the US. Many orders came over the phone and were challenging to track, there were also a wife variety of SKUs that required more work to build out detailed campaigns.
We used a mix of estimated attribution and call tracking to track performance and drive revenue to higher AOV items (often sold offline).
We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

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