We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
Client sold high AOV items across the US. Many orders came over the phone and were challenging to track, there were also a wife variety of SKUs that required more work to build out detailed campaigns.
We used a mix of estimated attribution and call tracking to track performance and drive revenue to higher AOV items (often sold offline).
We were able to take the marketing work off the clients plate, increasing revenue by 20% while driving ROAS down.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Web Development
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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