1.3
ROAS

Squareloot - Growth Marketing Boutique

Mayple Vetted

agency

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads

Industry

Art & Entertainment

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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


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