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Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print
I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.
-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Paid Ads,Paid Ads,Paid Ads,CMO,Branding,Web Development,CRO,Other
Technology
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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