Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

0.2
CPL

The Challenge

WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print

The Process

I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.

-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

The Solution

Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

Skills Used

Paid Ads,Paid Ads,Paid Ads,CMO,Branding,Web Development,CRO,Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

Gabb Wireless

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

Jersey Italian Gravy

Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Divided Labs

They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.


I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.