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Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print
I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.
-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Paid Ads,Paid Ads,Paid Ads,CMO,Branding,Web Development,CRO,Other
Technology
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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