Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

0.2
CPL

Nani S.

Mayple Vetted

expert

The Challenge

WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print

The Process

I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.

-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

The Solution

Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021

-The Optimizations that were was

-full funnel starting with copy and creative

- All the way down to check out flow and sales pages

-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)

-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.

-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.

Skills Used

Paid Ads,Paid Ads,Paid Ads,CMO,Branding,Web Development,CRO,Other

Industry

Technology

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