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The fact that Xignite engaged me for such a long period and to create the amount of marketing content speaks volumes about the success of my freelance marketing work for them.
I created long form content (approx 40+ case studies, a thought leadership white paper and several articles) and PR articles for national distribution.
Each case study was on a different fintect company, so I had to do a comprehensive dive into their company, culture, clients, products/services, and overall market proposition.
I relied heavily on my investment industry background to assist in my work, given each company was doing something related to the markets (trading, investments, banking...fintech) and required extensive knowledge to be able to create well-informed case studies.
Each case study involved industry background and company research, management of the content creation and editorial process, interviews, multiple rounds of edit shared among featured company ane Xignite marketing director, etc.
The white paper introduced a new process in delivering market data. It was exhaustive in nature and required significant research on legacy systems, strategies and players in the market date ecosystem. In total the white paper took 5 to 6 weeks to create and was quite lengthy. It was used by sales and marketing within Xignite.
The PRs were straightforward articles for distribution. They accompanied/announced content publications.
I would do a review of each brief with the marketing director. Thereafter I would generally create a project outline, a creative outline, and then followup to gain approval of the project proposal.
Once I began the project, I would do an exhaustive industry and company research dive to familiarize myself with all relevant aspects of the targeted company - feature company, culture, clients, products/services, and overall market proposition.
At that point I would conduct interviews and then start copy creation process, with a draft generally submitted within as few as 2 to 3 days to weeks, depending on scheduling availability of personnel at featured company.
Following draft submission I managed the editorial process involving featured company and Xignite content marketing team and director, all the way through final approval and publication.
The fact that Xignite engaged me for such a long period and to create the amount of marketing content speaks volumes about the success of my freelance marketing work for them.
Branding,Content Marketing,Copywriting,Public Relations,Other
Technology
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
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