The fact that Xignite engaged me for such a long period and to create the amount of marketing content speaks volumes about the success of my freelance marketing work for them.

The Challenge

I created long form content (approx 40+ case studies, a thought leadership white paper and several articles) and PR articles for national distribution.


Each case study was on a different fintect company, so I had to do a comprehensive dive into their company, culture, clients, products/services, and overall market proposition.


I relied heavily on my investment industry background to assist in my work, given each company was doing something related to the markets (trading, investments, banking...fintech) and required extensive knowledge to be able to create well-informed case studies.


Each case study involved industry background and company research, management of the content creation and editorial process, interviews, multiple rounds of edit shared among featured company ane Xignite marketing director, etc.


The white paper introduced a new process in delivering market data. It was exhaustive in nature and required significant research on legacy systems, strategies and players in the market date ecosystem. In total the white paper took 5 to 6 weeks to create and was quite lengthy. It was used by sales and marketing within Xignite.


The PRs were straightforward articles for distribution. They accompanied/announced content publications.

The Process

I would do a review of each brief with the marketing director. Thereafter I would generally create a project outline, a creative outline, and then followup to gain approval of the project proposal.


Once I began the project, I would do an exhaustive industry and company research dive to familiarize myself with all relevant aspects of the targeted company - feature company, culture, clients, products/services, and overall market proposition.


At that point I would conduct interviews and then start copy creation process, with a draft generally submitted within as few as 2 to 3 days to weeks, depending on scheduling availability of personnel at featured company.


Following draft submission I managed the editorial process involving featured company and Xignite content marketing team and director, all the way through final approval and publication.

The Solution

The fact that Xignite engaged me for such a long period and to create the amount of marketing content speaks volumes about the success of my freelance marketing work for them.

Skills Used

Branding,Content Marketing,Copywriting,Public Relations,Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.1

ROAS

Photologo

We had a lot of different changes on their website throughout the time working together & it was a struggle to keep a steady conversion rate optimization for them. We were able to get some really good campaigns that stayed over 2X ROAS and .79X was profitable for them!

0.48

CPM

Vakilsearch

I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

Gryphon House

The client had paused emails for several months as they were having issues migrating to a new platform.


Helped this brand migrate from Bronto to Salesforce Marketing Cloud.


I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

Jason KB Animal Photography

Building a landing page that captures the essence of the brand and

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.