Biggest challenge is to have online conversions.
Prospects are corporate/B2B so we only sell in large quantities.
Products are self-tests, masks, gloves and all medical protective equipment.
Conversions occur but big ones often after a contact with a sales person and not online. But people get to know us because of Digital ads.
I'm in charge of managing the digital campaigns and propose strategic approaches.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

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