Biggest challenge is to have online conversions.
Prospects are corporate/B2B so we only sell in large quantities.
Products are self-tests, masks, gloves and all medical protective equipment.
Conversions occur but big ones often after a contact with a sales person and not online. But people get to know us because of Digital ads.
I'm in charge of managing the digital campaigns and propose strategic approaches.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.