The Challenge

Biggest challenge is to have online conversions.

Prospects are corporate/B2B so we only sell in large quantities.

Products are self-tests, masks, gloves and all medical protective equipment.

Conversions occur but big ones often after a contact with a sales person and not online. But people get to know us because of Digital ads.

The Process

I'm in charge of managing the digital campaigns and propose strategic approaches.

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

Ludus Alliance

Growth in organic social media.

IG

Implement internally the influencer channel

0.1

ROAS

Delta

Although we had good results - we tried find ways to get it improve.

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