expert
Acquiring new big-ticket clients in a noisy eComm ecosystem, for a UGC platform with various small, cheaper competitors.
Ideating, planning, strategizing setting-up, monitoring, optimizing and reporting high-scale ad-campaigns across major networks e.g Google, Facebook, Linkedin, Bing and alike.
x3 more leads over the course of my 1st year, CPI reduced by 50%
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Maxis Services is a BC renovation and handyman contracting company. They reached out to us for help with:
