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Even with a direct competitor in their backyard I successfully reduced their cost per click by 56% allowing more traffic with less budget. Their cost per purchase decreased 41% in the process allowing more traffic and better conversion rates across the board.
A big global brand that is targeting the masses. They were limited on budget across campaigns and losing out on impression share. The client was using older tactics for targeting and bidding and really just wasn't sure what they were doing. Performance was mediocre and they were in the green, so they had no idea anything was wrong.
I went through and rebuilt their campaigns to an updated structure and reviewed the keywords being targeted as well added bidding strategies to the campaigns.
Then I did some research on top demanded products/keywords and made sure we were positioning ourselves in the market with these products.
I was also able to get their shopping campaigns back up and running that had been down for well over a year.
Even with a direct competitor in their backyard I successfully reduced their cost per click by 56% allowing more traffic with less budget. Their cost per purchase decreased 41% in the process allowing more traffic and better conversion rates across the board.
Paid Ads,Google Shopping
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