Even with a direct competitor in their backyard I successfully reduced their cost per click by 56% allowing more traffic with less budget. Their cost per purchase decreased 41% in the process allowing more traffic and better conversion rates across the board.

0.41
CPO

Jessica F.

Mayple Vetted

expert

The Challenge

A big global brand that is targeting the masses. They were limited on budget across campaigns and losing out on impression share. The client was using older tactics for targeting and bidding and really just wasn't sure what they were doing. Performance was mediocre and they were in the green, so they had no idea anything was wrong.

The Process

I went through and rebuilt their campaigns to an updated structure and reviewed the keywords being targeted as well added bidding strategies to the campaigns.


Then I did some research on top demanded products/keywords and made sure we were positioning ourselves in the market with these products.


I was also able to get their shopping campaigns back up and running that had been down for well over a year.

The Solution

Even with a direct competitor in their backyard I successfully reduced their cost per click by 56% allowing more traffic with less budget. Their cost per purchase decreased 41% in the process allowing more traffic and better conversion rates across the board.

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Lenskart

Introducing Lenskart to the USA market

1,607%

Organic search traffic

Wedding Style Magazine

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.


They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

Bullbots

The client wanted to attract new customers

Credit One Bank

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.