
Yumello are a nut butter brand creating gourmet food with unique and bold flavours.
Yumello wanted to grow their brand to take a larger market share of the nut butter category through their D2C online store.
The initial challenge was to reduce their CPA, followed by scaling the brand after they raised some seed funding.
Facebook Ads was the main platform for ads. I challenged their current creative approach and encouraged Yumello to to focus more of UGC style video content in the TikTok style. This saw an immediate reduction in CPA with more engaging content that had high impact.
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During our initial analysis of the company we identified the following challenges:
The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.

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