1. CPA was reduced by 34% over 2 months due to shifting the creative approach for the brand
  2. Scaling commenced with success, increasing their monthly revenue by 14% for the first 2 months
0.34
CPO

The Challenge

Yumello are a nut butter brand creating gourmet food with unique and bold flavours.

Yumello wanted to grow their brand to take a larger market share of the nut butter category through their D2C online store.

The initial challenge was to reduce their CPA, followed by scaling the brand after they raised some seed funding.

The Process

Facebook Ads was the main platform for ads. I challenged their current creative approach and encouraged Yumello to to focus more of UGC style video content in the TikTok style. This saw an immediate reduction in CPA with more engaging content that had high impact.

The Solution

  1. CPA was reduced by 34% over 2 months due to shifting the creative approach for the brand
  2. Scaling commenced with success, increasing their monthly revenue by 14% for the first 2 months
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Raw Fountain Juice

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Raw Fountain Juice discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

0

CPO

Sazmining

Build a brand. Get people to sign up for their mining rigs.

1

ROAS

Hobby One

Helping them to increase ROI from paid advertising.

Geologie

When initially reaching out, Geologie needed outreach support to scale their influencer program, but after just 3 months of working together, we were able to scale their program from a $45,000 spend to $90,000 spend a month. 

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.