
Yumello are a nut butter brand creating gourmet food with unique and bold flavours.
Yumello wanted to grow their brand to take a larger market share of the nut butter category through their D2C online store.
The initial challenge was to reduce their CPA, followed by scaling the brand after they raised some seed funding.
Facebook Ads was the main platform for ads. I challenged their current creative approach and encouraged Yumello to to focus more of UGC style video content in the TikTok style. This saw an immediate reduction in CPA with more engaging content that had high impact.
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.