1. CPA was reduced by 34% over 2 months due to shifting the creative approach for the brand
  2. Scaling commenced with success, increasing their monthly revenue by 14% for the first 2 months
0.34
CPO

Simon F.

Mayple Vetted

expert

The Challenge

Yumello are a nut butter brand creating gourmet food with unique and bold flavours.

Yumello wanted to grow their brand to take a larger market share of the nut butter category through their D2C online store.

The initial challenge was to reduce their CPA, followed by scaling the brand after they raised some seed funding.

The Process

Facebook Ads was the main platform for ads. I challenged their current creative approach and encouraged Yumello to to focus more of UGC style video content in the TikTok style. This saw an immediate reduction in CPA with more engaging content that had high impact.

The Solution

  1. CPA was reduced by 34% over 2 months due to shifting the creative approach for the brand
  2. Scaling commenced with success, increasing their monthly revenue by 14% for the first 2 months
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

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