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Managed a budget of $5000/month and achieved a consistent overall ROAs of 5X. The retargeting campaigns were at 10X ROA. I went from $0/month to $5-figures/month of gross revenue in a matter of 2 months.
agency
Building a brand from scratch can always be a challenge. I scaled the brand from $0 to 5-figures/month mostly through Facebook/Instagram and Google ads. Finding the right influencers was the most challenging part but it was well worth the time.
The other challenge was inventory limitations. I wasn't able to scale further due to this issue.
I built the brand from a-z: the website, the funnels, its social pages, email marketing, influencer marketing, and coming up with attractive offers. I then sold the business in the 6 figures.
Managed a budget of $5000/month and achieved a consistent overall ROAs of 5X. The retargeting campaigns were at 10X ROA. I went from $0/month to $5-figures/month of gross revenue in a matter of 2 months.
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
