Managed a budget of $5000/month and achieved a consistent overall ROAs of 5X. The retargeting campaigns were at 10X ROA. I went from $0/month to $5-figures/month of gross revenue in a matter of 2 months.
Building a brand from scratch can always be a challenge. I scaled the brand from $0 to 5-figures/month mostly through Facebook/Instagram and Google ads. Finding the right influencers was the most challenging part but it was well worth the time.
The other challenge was inventory limitations. I wasn't able to scale further due to this issue.
I built the brand from a-z: the website, the funnels, its social pages, email marketing, influencer marketing, and coming up with attractive offers. I then sold the business in the 6 figures.
Managed a budget of $5000/month and achieved a consistent overall ROAs of 5X. The retargeting campaigns were at 10X ROA. I went from $0/month to $5-figures/month of gross revenue in a matter of 2 months.
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Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.