
Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs, and their goal is to be a springboard for emerging comedians.
Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.
Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic. Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.