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Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs, and their goal is to be a springboard for emerging comedians.
Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.
Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic. Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.
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Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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