• 70% engagement rate
  • $0.10 cost per click
  • More than 8000 tickets sold
  • 800,000 impressions (per festival edition)
  • 60,000 interactions (per festival edition)
0.33
CPO

The Challenge

Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs, and their goal is to be a springboard for emerging comedians.


Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.

The Process

Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic. Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.

The Solution

  • 70% engagement rate
  • $0.10 cost per click
  • More than 8000 tickets sold
  • 800,000 impressions (per festival edition)
  • 60,000 interactions (per festival edition)
Skills Used

Paid Ads,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Other,SEO,Marketing Strategy,Branding,Web Development

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Steiger Spirits

Maximizing the holiday season for a local spirit brand

0.64

CPL

Algorithmics

Algorithmics combines offline and online education to teach children from 6 to 17 years old. They have 250,000+ graduates from 55+ countries!

The client was generating leads from Facebook but the CPL was $50+ and wanted to lower the CPL and get more leads.

2

ROAS

Gospel Canvas

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

0.32

ROAS

Field Notes

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.