• 70% engagement rate
  • $0.10 cost per click
  • More than 8000 tickets sold
  • 800,000 impressions (per festival edition)
  • 60,000 interactions (per festival edition)
0.33
CPO

Dorian Reeves

Mayple Vetted

agency

The Challenge

Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs, and their goal is to be a springboard for emerging comedians.


Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.

The Process

Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic. Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.

The Solution

  • 70% engagement rate
  • $0.10 cost per click
  • More than 8000 tickets sold
  • 800,000 impressions (per festival edition)
  • 60,000 interactions (per festival edition)
Skills Used

Paid Ads,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Other,SEO,Marketing Strategy,Branding,Web Development

Industry

Art & Entertainment

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

RIU HOTELS

The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.

4.56

ROAS

Trylon

The client had an old agency running Google ads and a website done by someone with zero web design experience. They needed a strong agency to take their marketing game to the next level.

The del Coursy Collection

I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.

8

ROAS

Prairie Organic Vodka

The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.