The Challenge

At 100mentors I am responsible for building and guiding international business development projects and strategies, determining the appropriate rules of engagement, and scaling the value proposition of products offered by 100mentors.

The Process

The Solution

Skills Used

Web Development,Copywriting,Other,Content Marketing,Other

Industry

Education

Results by the numbers

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More Case Study

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


5

CPL

Idan Foods

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

Vitamin Energy

Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.

Casa Bliss Cannabis

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.


They were the "new kids on the block" and their goal was to cut into the existing market share.


Most people search for dispensaries if they already don't have a favourite one they go to.


We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.


This was all done within 5 months of starting.


They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.


Important to note that they weren't doing any other form on online marketing.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.