Company was at $17M/year before starting working with us. Their 2021 revenue was $21M.

Challenge:

1. Reputation management - high amount of negative Google, yelp and BBB reviews and lack of 1st page of Google domination for their brand name
2. Email marketing - underutilized email marketing list of 100k subscribers
3. Social media - accounts were very static and lacked engagement

Overall Results

• helped brand bring an extra $4M in revenue in one year
• generated $1M in email campaigns revenue two quarters in 2021 from a current and semi-fatigued list of subscribers. Very few discounts or sales were offered and their list was only comprised of previous customers
• generated $2M in email flows revenue in 6 months in 2021
• Increased email campaigns open rates by 25%
• Increased email campaigns CTR by 20%
• Reduced unsubscribe rates by 50%

Reputation Management Results

• company was at 3.1 (2) and 3.2 (1) stars on their 3 GMB listings. I brought the Google stars to 4.4 (1) and 4.3 (2) stars in less than a month. It is proven that going up one Google star brings at least 5% more revenue in the immediate month following. This project results has contributed 7-figures to my client's revenue
• Pushed BBB and Yelp to the 2nd page of Google for this brand's name - this is very hard to do as these two platforms have enormous weight on Google

Email marketing Results

• The 100k+ email marketing list was barely used for some promotions in the past. I started working on this project in February 2021 and we generated $1M in direct email campaigns sales + $2M in email flows sales by the end of 2021
• Piloted a partnerships and joint ventures program to double the company's email list size and bring in $5M in email marketing revenue in 2022. The company had a shift in management in 2021 and our companies parted ways at the end of the year

Social Media Results

• built a niche targeted group on Facebook to increase engagement
• created a system to generate customer-submitted content
• turned social media profiles into high ranking and engaging assets
• brought Pinterest to over 400k monthly impressions

Social Media and Reputation Management

Our work was an all-hand son deck with an ecosystem of projects that lead to the same goal: increase the brand’s reputation and increase sales.

Our team provided the flexibility of helping in many areas as needed, including:

-         Created educational, promotional and entertaining content in all content types (text, video, pins)

-         Published, managed and maintained social profiles including but not limited to: Facebook, Instagram, LinkedIn, Twitter, Instagram and local listings

-         Assisted in responding to online customer complaints and comments on Google, Facebook, Instagram and Twitter; several of my team members have received personal “thank you” messages from our clients and their customers for their great customer service approach

-         Created and managed a niche Facebook group

-         Managed influencer campaigns, including contests facilitation

-         Heavy research of Research and analysis: of competitors, market trends, industry keywords, consumer behavior

-         Reached out to upset customers and negotiated changing their negative reviews; we found that customers were extremely cooperative when they were listened to. My team has created a playbook of strategy and approaches for our client’s customer service team to help them prevent future negative reviews

-         Implemented review request systems – these were created with the intent to minimize the damage from previous negative review, improve brand’s reputation, and create social media content. Our team has helped generate hundreds of real customer reviews, both on Google and as videos

-         Wrote and published press releases monthly

-         Ranked social profiles with the intent to control the 1st and 2nd page of Google for our client’s brand name. Our team has ranked their Pinterest, Facebook, LinkedIn, Instagram, YouTube, Alignable and several local listings accounts

Email marketing

To achieve our 2021 target of revenue generated with email marketing campaigns we focused on the following:

1.      Increasing open rates

·      our client's email lists had extremely low open rates, ranging from 12% to 18% for various segments. We increased their open rates to a consistent 15-22% for the same segments. We achieved that by split-testing subject lines, campaigns sending dates & times, as well as include content that was not purely promotional but also added value, information and entertainment to our subscribers' lives - this increased our subscribers' engagement and our credibility as a company as well.

2.Increased click-through-rates

·      one of the main issues our list encountered was that all of of our subscribers were customers of a very good product that did not need repurchase as often as most products. In addition, our product was priced at $400-$600

·      we increased our CTR by 20% across all segments by delivering content that was informational and added value, while educating our subscribers on different products they did not think of purchasing before due to believing they did not have a need. This resulted in a lot of cross-sells and a lot more engagement on our customers' side

3.Increased email campaign frequency

·      prior to employing us, the company emailed a newsletter-style email once per month that mostly featured sales and promotions

·      our team delivered 2-4 email campaigns/month to each list segment, including content that was educational, entertaining, conversational and added value. With this, we have not only increased our trust and credibility, but we brought in extra sales of products our list now realized they had a need for