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4WildLife came to me looking for assistance with launching a brand. The client had a concept he needed help fleshing out. I assisted with competitive analysis, product selection, marketing strategy, product layout/design, and web design/development.
The client was launching a new product that didn't directly have competition (endangered animal sunglasses that support animal conservation), so we had to look at other sunglasses companies to see where their traffic was coming from, and reverse engineer their marketing strategies to provide a marketing strategy for 4WildLife.
I have acted as the marketing manager for this client, overseeing the entire marketing strategy. I did a competitive analysis to give us a baseline for what our indirect competitors were doing and how we can leverage the time and effort they put into marketing for our benefit. This helped inform our strategy and give us some both strategic and tactical things we can implement.
For example, we saw the different kind of exit pop ups they were utilizing (offers/designs) and used this as a baseline to test/work from. We also saw how much of their efforts were concentrated on SEO and what kind of ads they were running (lots of brand awareness & offer ads).
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,SEO,Web Development,Web Development
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
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Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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