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4WildLife came to me looking for assistance with launching a brand. The client had a concept he needed help fleshing out. I assisted with competitive analysis, product selection, marketing strategy, product layout/design, and web design/development.
The client was launching a new product that didn't directly have competition (endangered animal sunglasses that support animal conservation), so we had to look at other sunglasses companies to see where their traffic was coming from, and reverse engineer their marketing strategies to provide a marketing strategy for 4WildLife.
I have acted as the marketing manager for this client, overseeing the entire marketing strategy. I did a competitive analysis to give us a baseline for what our indirect competitors were doing and how we can leverage the time and effort they put into marketing for our benefit. This helped inform our strategy and give us some both strategic and tactical things we can implement.
For example, we saw the different kind of exit pop ups they were utilizing (offers/designs) and used this as a baseline to test/work from. We also saw how much of their efforts were concentrated on SEO and what kind of ads they were running (lots of brand awareness & offer ads).
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,SEO,Web Development,Web Development
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The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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