*Website to be launched in next month or so. Password to view is deihun.

4WildLife came to me looking for assistance with launching a brand. The client had a concept he needed help fleshing out. I assisted with competitive analysis, product selection, marketing strategy, product layout/design, and web design/development.

The client was launching a new product that didn't directly have competition (endangered animal sunglasses that support animal conservation), so we had to look at other sunglasses companies to see where their traffic was coming from, and reverse engineer their marketing strategies to provide a marketing strategy for 4WildLife.

I have acted as the marketing manager for this client, overseeing the entire marketing strategy. I did a competitive analysis to give us a baseline for what our indirect competitors were doing and how we can leverage the time and effort they put into marketing for our benefit. This helped inform our strategy and give us some both strategic and tactical things we can implement.

For example, we saw the different kind of exit pop ups they were utilizing (offers/designs) and used this as a baseline to test/work from. We also saw how much of their efforts were concentrated on SEO and what kind of ads they were running (lots of brand awareness & offer ads).