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4WildLife came to me looking for assistance with launching a brand. The client had a concept he needed help fleshing out. I assisted with competitive analysis, product selection, marketing strategy, product layout/design, and web design/development.
The client was launching a new product that didn't directly have competition (endangered animal sunglasses that support animal conservation), so we had to look at other sunglasses companies to see where their traffic was coming from, and reverse engineer their marketing strategies to provide a marketing strategy for 4WildLife.
I have acted as the marketing manager for this client, overseeing the entire marketing strategy. I did a competitive analysis to give us a baseline for what our indirect competitors were doing and how we can leverage the time and effort they put into marketing for our benefit. This helped inform our strategy and give us some both strategic and tactical things we can implement.
For example, we saw the different kind of exit pop ups they were utilizing (offers/designs) and used this as a baseline to test/work from. We also saw how much of their efforts were concentrated on SEO and what kind of ads they were running (lots of brand awareness & offer ads).
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,SEO,Web Development,Web Development
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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