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The client is a CA based home security provider, Wanted to offer his services to the local home owners. Have plenty of competition
I created a local call campaign, since I identified that these services are "call" worthy. Smart campaigns for calls + Search ads with a call extension (long tale of searches in order to reduce CPC costs) + short remarketing campaign (7 days post click)
3-4 calls per day for the client. Just the boost that a local business need
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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
