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When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
In a world where more and more people are losing the desire to be pregnant, Alcea had a major increase in intended parents but very little interest in people wanting to become surrogates.
Take over Alcea Surrogacy's organic social presence to provide cohesive brand messaging. At the same time, on the backend of Meta support these goals with awareness and traffic campaigns.
When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
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Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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