
When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
In a world where more and more people are losing the desire to be pregnant, Alcea had a major increase in intended parents but very little interest in people wanting to become surrogates.
Take over Alcea Surrogacy's organic social presence to provide cohesive brand messaging. At the same time, on the backend of Meta support these goals with awareness and traffic campaigns.
When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
Paid Ads,Paid Ads,Social Media Management
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.

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