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When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
In a world where more and more people are losing the desire to be pregnant, Alcea had a major increase in intended parents but very little interest in people wanting to become surrogates.
Take over Alcea Surrogacy's organic social presence to provide cohesive brand messaging. At the same time, on the backend of Meta support these goals with awareness and traffic campaigns.
When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
Paid Ads,Paid Ads,Social Media Management
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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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