When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
agency
In a world where more and more people are losing the desire to be pregnant, Alcea had a major increase in intended parents but very little interest in people wanting to become surrogates.
Take over Alcea Surrogacy's organic social presence to provide cohesive brand messaging. At the same time, on the backend of Meta support these goals with awareness and traffic campaigns.
When we first started with Alcea, the cost per lead was over $200. Now the cost per lead hovers around $90.
From organic, Alcea Surrogacy has reached 90.5K accounts, engaged with 1.5K unique users & increased its follower base by 13.3% on Instagram. By including Reels complementary to static posts, the channel has been able to reach more accounts than ever. Facebook & TikTok has seen complementary results.
Paid Ads,Paid Ads,Social Media Management
Baby
Put your e-mail in and we'll arrange a consultation call for you
Client wishes to know keywords in Malay that are currently driving traffic to their website.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
