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This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords