Global Paid Social Performance lead at Amazon for Amazon Prime Video. Developed and deployed Paid Social media strategy across a range of social channels (FB, IG, TW, Snap, Reddit, Tik Tok) in support of Amazon Prime Videos growing library of Prime Original TV shows and movies.
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Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.