I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
Anya is an early-stage startup offering D2C postpartum solutions for new moms. Products include a Monthly Recovery Plan (subscription) and individual products such as their Recovery Tonic, Lactation Tea, and Nipple Balm.
Platforms:
Challenges:
? High CPMs for female only-targeted products
? Limited creative testing and learnings
? High ATC costs and low CTRs
Role(s):
? Paid Social Advertiser
? Creative Strategist
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.