I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.


Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.

0.34
CPO

Carissa S.

Mayple Vetted

expert

The Challenge

Anya is an early-stage startup offering D2C postpartum solutions for new moms. Products include a Monthly Recovery Plan (subscription) and individual products such as their Recovery Tonic, Lactation Tea, and Nipple Balm.


Platforms:

✅ Facebook

✅ Instagram


Challenges: 

? High CPMs for female only-targeted products

? Limited creative testing and learnings

? High ATC costs and low CTRs

The Process

Role(s):

? Paid Social Advertiser

? Creative Strategist


Process:

? Initial Audit & Analyses

? Custom Report

? Account Restructure

? Weekly Meetings (ongoing)

? Test & Learn (ongoing)

The Solution

I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.


Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

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