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I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
Anya is an early-stage startup offering D2C postpartum solutions for new moms. Products include a Monthly Recovery Plan (subscription) and individual products such as their Recovery Tonic, Lactation Tea, and Nipple Balm.
Platforms:
Challenges:
? High CPMs for female only-targeted products
? Limited creative testing and learnings
? High ATC costs and low CTRs
Role(s):
? Paid Social Advertiser
? Creative Strategist
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
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Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
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